According to Meta for Creators, Meta has announced some new updates for reels, across both Facebook and Instagram, including additional Reels insights, the expansion of the ‘Add Yours’ sticker, and ‘auto-created’ Reels clips.
The main addition is the expansion of the ‘Add Yours’ sticker from Stories to Reels, providing another way to prompt engagement from other users via Reels clips.
It could be another way to spark engagement and lean into the more interactive way for the short form video trend. Meta is hoping that the ‘Add Yours’ sticker will help to facilitate the same, prompting more engagement with Reels clips.
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Next up is auto-created Facebook Reels, which, as it sounds, will enable users to automatically convert their archived Stories into Reels clips.
As you can see in the image given below, a user gets access to the ‘Create from Your Story Archive’ prompt in the Reels creation flow, which will then enable you to convert a user’s Stories into Reels clips.
The updates help to flip the Stories clips into Reels but it could provide another, simple way for users and brands to create Stories content, utilizing the video assets that they already have to link to the trend.
Meta’s also expanding access to its ‘Stars’ creator donations to Facebook Reels, which is now being opened up to all eligible creators. Stars on Reels will be available to all creators that have maintained at least 1,000 followers over the last 60 days.
It will provide another critical monetization pathway for Reels creators. Short form video is not as directly monetizable as longer clips, where you can insert pre and mid-roll adds, so add-on elements like this are key to keeping creators posting and fueling an ecosystem for such in its apps.
Meta’s also adding new Reels performance insights to Creator Studio, including Reach, Minutes Viewed, and Average Watch Time.
