Twitter is slowly adding more options to its Professional Accounts tools, with new, variable link CTAs now being rolled out to business users in the app.

As you can see in the image given below, posted by app researcher Nima Owji, Twitter’s adding another new profile ‘Spotlight’ option, with a customized ‘Link’ display, in which a user can choose from various CTAs for a prominent button on your profile page.

The new link CTA button will include a range of text options, which could provide another way to drive more direct traffic from your Twitter profile, and enhance the value of its Professional Account options.

Source: Social media today

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Twitter began testing its Professional Profiles, then later it opened up the option to all brands and creators, with all businesses now including various additional info panels on their main Twitter page, including business category, location, contact info, and more.

Twitter’s also developing its new shopping options, with ‘Shop’ being another option within your Pro profile spotlights.

On that front, Twitter is also developing a new product management platform to build your in-app product showcase.

Twitter now has a new ‘Shopping Manager’ platform, which will enable brands to upload and manage their product catalog, in alignment with the in-app display.

Twitter’s been working to integrate more shopping options, via on-profile displays, in-tweet product presentations, new ad formats, and more.

Professional Accounts

Amid the pandemic, when everyone was stuck at home, eCommerce rates soared, heightening growing trends. Many viewed this as a signal of things to come and predicted that consumers would never go back to in-store shopping at the same rates.

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