We identified 9 beauty brands that have been trending on Instagram, and build beautiful, bold communities in India. Have you shopped from any of them?
Gush simplifies makeup and prioritizes performance with their vegan, cruelty-free products that bring joy back to beauty. They describe them as fun, functional & fuss-free.
They are a sustainable, natural beauty brand with high-performance, clean formulations & nature-inspired packaging. They unite a conscious community that values self-expression and diversity.
D'you is a skincare brand that simplifies the relationship between science and skincare. Their products are evidence based, nuanced, and ever-changing.
Ilana is a 100% honest beauty brand that prioritizes natural, safe ingredients and transparency, setting a new standard for ethical and innovative clean beauty.
They offer handmade, natural products for skincare and haircare made from natural ingredients. They provide transparent & clutter-free information about their products.
They create adaptable beauty products for every shade of Indian skin, prioritizing quality ingredients over trendiness and aim to make the beauty industry more inclusive and fun.
They are beauty brand created by best friends Malvika, a popular content creator, and Veronica. The brand focuses on curating luxurious yet budget-friendly products.
They offer mindfully crafted, skin-friendly products that are free from harmful toxic chemicals. Celebrate your uniqueness and join their inclusive and supportive crew.
This is a gender-fluid, clean beauty brand that encourages breaking stereotypes. Debasree Banerjee, a popular content creator, has founded this brand.