In a groundbreaking marketing maneuver, tech giant Apple has adopted an innovative strategy to promote its original series, Silo.
Apple has taken a marketing tactic from Twitter pirates by uploading the entire first episode of its series Silo to its Apple TV Twitter account.
This move allows anyone with a Twitter account to watch the opening episode for free, without needing to pay for Apple TV+.
Apple utilized Twitter Blue's feature, which enables paying subscribers to upload long videos in 1080p resolution, to make this possible.
This move is a cost-effective way to promote the series, leveraging Twitter's infrastructure and user base without significant additional investment.
By offering the free episode, Apple enables viewers to sample the content risk-free, increasing the likelihood of subscribing for the full series.
It is worth noting that Apple had previously reduced its advertising on Twitter previously due to concerns about misinformation spread on the platform.
Silo is set in a post-apocalyptic Earth where humans live in a 144-story underground bunker, believing the outside world is perilous.
The series has been described as 'transcendent'. and the marketing move exemplifies the evolving landscape of content distribution