The latest development from Meta Platforms, the parent company of Facebook, is a new microblogging app called Threads.
Meta's new microblogging app, Threads, is described as Instagram's text-based conversation app and seen as Mark Zuckerberg's response to Twitter.
Threads was originally the name of a 2019 app launched by Meta to compete with Snapchat but was later abandoned, though the branding was retained.
Privacy concerns may deter users from joining Meta's Threads app due to its extensive collection of personal data (health, financial, contact, and browsing information).
Screenshots suggest that users can log in through Instagram, follow existing contacts, and engage in features similar to Twitter, such as reposting and limiting replies to posts.
Twitter's changes (login requirements and tweet limits), along with Musk's moderation decisions, have affected advertiser confidence and spending on the platform.
Meta's launch joins BlueSky and Mastodon in the race to replace Twitter since Musk's changes made it harder for users to access.
Threads is expected to go live on Thursday and will allow users to follow and connect with their favourite creators and like-minded individuals.
Threads' launch and its competition with Twitter highlight the evolving microblogging and social media landscape as platforms adapt to meet user demands.