Elon Musk announced on July 23, 2023, that the company would be rebranded as X. Read on to know all the details →
The new logo, which is just a simple white X, was unveiled on July 24 and is supposed to symbolise change.
The blue bird logo has been associated with Twitter for over a decade, and Musk believes that it is time for the company to move on and embrace a new identity.
The new logo is simpler and more modern than the old logo and is meant to make Twitter more accessible to people who are not familiar with the platform.
Musk reportedly spent $10 million on the logo and rebranding campaign, which could've been spent on improving Twitter's functionality.
The old logo was associated with a lot of controversy and negativity. The new logo could help Twitter to create a new identity for itself.
Musk also wants to make Twitter a "superapp", which is a single app that can be used for multiple purposes.
Some people have said that the new logo is a bold and refreshing change, while others have said that it is a sign of Musk's lack of originality.
It is clear that Musk is committed to making big changes to the company, and the rebranding is just one of many changes that he has planned.