With a vision to revolutionize the way Indians shop for furnishings, Pepperfry has embarked on a remarkable journey since its inception.
Pepperfry was founded in 2012 by Ambareesh Murty and Ashish Shah, two former executives at eBay India.
It started out as an online marketplace that focused on products across a range of categories like fashion and lifestyle.
When they realised the huge demand for a furniture and home décor online marketplace, they pivoted the business to focus on furnishings.
They initially worked with small and medium business artisans and merchants to sell their merchandise through the platform.
Soon, they ventured into private labelling, creating their own furniture and decor brands, showcasing unique and quality products.
Despite pandemic challenges, Pepperfry prioritised safety measures, remote consultations, and flexible delivery to cater to changing customer behaviours.
They also introduced augmented reality (AR) technology, which allowed customers to visualize furniture in their spaces before purchasing, revolutionizing the online shopping experience.
Pepperfry currently has more than 60 lakh registered users, 60 physical showrooms, and 1 million+ home products.