Meta aims to boost Threads app's competition with X by launching these features, addressing user requests & countering falling usage post-launch surge.
Threads app, launched in July, added features like Translations and Following tab but faced a major decline in new users.
Meta is reportedly launching the long-awaited web version of its Threads app, following Mark Zuckerberg's promise to enhance search.
Threads now features a Reposts tab on profiles, simplifying the discovery of shared content, following recent updates including follower sorting and post liking.
Users can now directly share Threads posts to Instagram Direct Messages (DMs), extending the interaction between the two apps beyond Story sharing.
Threads also introduced a feature from X allowing users to add custom alt-text to photos/videos for improved accessibility and understanding.
Zuckerberg also mentioned a new feature allowing Threads users to mention other users with a dedicated mention button.
Threads has initiated the display of labels for state-controlled media outlets to counter fake news and propaganda.
Threads' user engagement has sharply fallen, with daily app usage dropping to 2.4 minutes on average, down 80% from its July peak.