Tinder announced its partnership with Netflix for its first-ever Indian dating reality show ‘IRL: In Real Love’. Posing as casual banter, the dating app unveiled it on July 15, 2021, through Instagram. I gotta say, the strategy was devious! It easily caught netizen’s attention and they just dived in! So, if you want to audition for it then just swipe right!
Here’s “Aaj ki taaza khabar ft. @netflix_in 🔥” by Tinder:
Well, this golden chance might fall in your lap if you’re single in real life and have an interesting Tinder profile with the flavour of attractiveness. For applying, all you need to do is swipe right whenever Netflix’s casting callout appears in the app. It shows between Tinder members’ stack of potential matches, and after swiping you will be directed to the registration page.
Comedian Anubhav Singh Bassi is ready for his Tinder date with Netflix! What about y’all?
Taru Kapoor, GM, Tinder and Match Group, India, states on The Hindu, “Tinder is thrilled to partner with Netflix to offer this generation’s hopeful romantics a chance to go after a flame that can’t be put out. Right from the casting process to its distinctive dating format, this show brings to the table an opportunity to experience new connections, some heartbreaks, unmatched chemistry and a whole lot of fun. With Tinder’s diverse community of young singletons actively looking for real sparks, this show will provide them with exactly that and more”.
Quoting from The Hindu, Tanya Bami, Director, International Originals, Netflix India, said, “IRL: In Real Love is an indigenous dating format and the association with Tinder will help us keep it as real as the times today. Authenticity is key to any reality series and Tinder will help us find a cast whose preferences and choices will enable us to understand the everyday dating conundrums.”
Looks like Tinder took getting in a room with Netflix quite seriously. Bro, it’s not a joke anymore! Ha-ha! This is your opportunity to take a leap of faith and grab it if you’re up for being a reality show star!
