The most-loved Amazon Prime show "Panchayat" returns for Season 3, bringing back its charming rural setting, beloved characters, and lauki twists.
Prime Video cam up with a unique marketing strategy for Panchayat Season 3, featuring "Lauki" to reveal the launch date, showcasing originality.
The campaign combines online & offline marketing techniques, including eye-catching billboards in Mumbai & Delhi.
The campaign drew over a million participants who enthusiastically interacted with the digital Lauki & even visited vegetable markets featuring promotional Laukis with the launch date.
Even the cast of "Panchayat" played an active role in promoting the campaign through social media, increasing visibility & driving fan engagement.
Along with the quirky campaign concept, the tagline "Tension Chhodiye, Panchayat Lijiye," effectively conveyed the relatable nature of the series.
Beyond the star cast, the campaign extended to Indian celebs like Shehnaaz Gill, Bharti Singh, Johnny Lever & more, creating exceptional engagement.
Prime Video's successful campaign reaffirmed its dedication to quality content & creative marketing, strengthening its industry reputation.
The upcoming season of Panchayat, featuring a talented cast, is scheduled to carry on the delightful & relatable storytelling on May 28, 2024.