The latest update is here: The Ministry of Information & Broadcasting (MIB) has withdrawn the Broadcasting Bill, raising concerns about the future of content creators. What does this mean for influencers & digital creators? Is it going to change their process of creating content? Let’s explore how this change could impact the world of digital content & what it means for everyone involved.

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Impact On Influencers & Creators

The Ministry of Information & Broadcasting (MIB) has withdrawn the contentious Broadcasting Services (Regulation) Bill, on August 12th, 2024, facing backlash from various stakeholders.

This decision comes after the MIB requested that stakeholders return copies of the draft bill that had been distributed to them.

Reports indicate that the latest draft faced backlash for categorizing online influencers & social media pages that create content or discuss current affairs as “digital news broadcasters,” while labeling other creators as “OTT Broadcasting service,” according to Business Standard.

The bill stated that within one month of its enactment, “digital news broadcasters” would need to inform the government about their operations & comply with content evaluation standards. There are concerns that this could impose similar requirements on non-traditional media creators as those faced by streaming platforms.

“The Ministry is holding a series of consultations with the stakeholders on the draft bill. Further additional time is being provided to solicit comments/ suggestions till 15th October 2024. A fresh draft will be published after detailed consultations,” MIB stated in a post on X (then Twitter).

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Implications Of New Regulations For Content Creators

Classifying content creators as ‘broadcasters’ would require YouTubers, podcasters, live-streamers, & others to register with the government. These creators would also have to get their content pre-approved by an internal committee called the Content Evaluation Committee (CEC) & appoint staff to handle complaints.

Moreover, all compliance tasks would need to be completed during the creators’ own time, which would increase timelines for content production & distribution. This could pose an obstacle while providing immediate & urgent news. The draft released in November 2023 stated that CECs must include members representing various social groups, such as women, child welfare advocates, scheduled castes, scheduled tribes, minorities, & others. This requirement could lead to either a large number of paid positions or dependence on volunteers.

IFF At The Forefront!

“Despite several discussions with industry representatives, stakeholders continue to be unclear about whether the obligations for broadcasters & streaming platforms will also apply to individuals sharing news on social media & to influencers sharing non-news content,” the Indian non-profit Internet Freedom Foundation (IFF) said.

The IFF has called for a broad public consultation on the revised bill due to its serious implications.

Co-founder of IFF, Apar Gupta expressed joy over reports of the bill’s delay & acknowledged the coalition of various individuals, groups, & organizations that advocated for transparency & challenged political censorship.

This coalition includes 785 Indian creators who signed a letter to the government seeking clearer guidelines in the bill. Additionally, many content creators urged around specific hashtags (#KillTheBill & #ContentBachao) to create videos & spread awareness.

Many questions still remain unanswered, & a redrafted bill is expected after two months.