Ever misheard a song lyric and thought, “Wait, what?” For instance, Soni de Nakhre’s song lyrics, “Candy pawn puppy jam candy, o jaane jaana candy paw..” which is actually, “Oh Keinde Pump Up The Jam, Oh Keinde, Oh Jannah Jannah keinde…” then you’re not alone! boAt & Swiggy Instamart have teamed up with the Comedian & content creator Jose Covaco a.k.a Hoezaay to bring those moments back to life. Recreating his viral ‘Misheard Lyrics’ series, this fun campaign is a perfect blend of music, humour, and those everyday mix-ups we all love. Let’s dive into how this trio made us laugh all over again!
Meet José Covaco
José Covaco, famously known as Hoezaay, is a prominent multifaceted personality including radio jockey (RJ), television presenter, comedian, content creator, and YouTuber. Hoezaay began his career in radio, working at 93.5 Red FM, where he gained recognition for his engaging style and humour.
He has also been associated with MTV India, where he showcased his talent as a television presenter. His ability to connect with the audience has made him a beloved figure in Indian media. Did you know? Hoezaay is also one of the early adopters of podcasting in India, hosting a podcast named KaanMasti.
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The ‘Misheard Lyric’ Reload Campaign
In a playful collaboration, boAt and Swiggy Instamart have joined forces with stand-up comedian and digital sensation Jose Covaco (Hoezaay) to promote boAt’s Nirvana wireless earphones. The campaign puts a humorous spin on Hoezaay’s beloved ‘Misheard Lyrics’ series, where he hilariously misinterprets popular Bollywood songs.
The ad. campaign film showcases Hoezaay singing absurdly “misheard” Bollywood lyrics of the latest songs like Mamushi, Big Dawgs, and Baby Doll. On the other hand, his frustrated friend lounges nearby. To solve the mix-up, the friend orders boAt’s Nirvana earbuds via Swiggy Instamart. Once Hoezaay puts on the earphones, the lyrics instantly become clear, and the two enjoy the music properly. This clever twist not only plays on Hoezaay’s popular skits but also highlights the superior sound quality of boAt’s Nirvana earbuds.
Why Is Hoezaay & Misheard Lyrics Paired Together?
Hoezaay’s ‘Misheard Lyrics’ is a popular social media series where he humorously writes down his incorrect interpretations of song lyrics on a whiteboard or plain sheets of paper in everyday locations, such as his home, cafés, and public spaces. His dedication to these wrong lyrics adds to the series’ charm and has attracted a devoted fan base.
This entertaining campaign cleverly combines nostalgia, humour, and music to engage audiences. It also reinforces a simple message: the right tools, like boAt’s Nirvana earbuds, can surely elevate your music experience. By blending Hoezaay’s signature comedy with boAt’s premium sound quality & Swiggy Instamart’s quick 10-minute delivery, the campaign strikes the perfect balance between entertainment & product relevance, making it both memorable & effective.
