Snapchat Launches New Campaign: ‘Less Social Media, More Snapchat’
Social media platforms have recently been on the radar for all the wrong reasons. While Meta CEO Mark Zuckerberg issued a public apology to the famili…
Brands
Coca-Cola Introduces Label-Less Packaging Trial for Sprite and Sprite Zero
Coca-Cola has raised the curtains over an innovative trial initiative aimed at reducing packaging waste and simplifying recycling processes for its po…
End of an Era: Fever FM Shuts Down Operations
In a surprising turn of events, popular radio station Fever FM, owned by Hindustan Times, announced that it will be ceasing its operations. This unexp…
Google Focuses On Inclusivity In BTS Video of Super Bowl Ad for Pixel 8
Tech giant Google is gearing up for the Super Bowl with its latest ad for the Pixel 8 smartphone, showcasing the device's capabilities in aiding visua…
DBS Bank Educates GenZ On Budget With ‘Sounds Of Budget’
DBS Bank India has once again taken a unique and creative approach to demystifying the Union Budget for the younger demographic with the launch of its…
A Look Back at Mark Zuckerberg’s Apology Timeline
Mark Zuckerberg, the CEO of Meta Platforms (formerly Facebook), has become a familiar face in the realm of public apologies. Unlike his tech counterpa…
Netflix’s “Killer Soup” Makes Brands Have A Billboard Banter And Social Media Is Loving It
With the world having moved to digital very rapidly, one would think that traditional methods of marketing and advertising might die. But that is far …
Mentos Ropes In Orry For Their Popular ‘Aam Zindagi’ Campaign: A Review
Mentos, the brand known for its quirky advertising, has recently launched a new campaign featuring internet sensation Orry. The collaboration aims to …
Good Glamm Group Secures Exclusive Three-Year Partnership with Dharma Productions
In today’s date and time, collaborations have become the go-to marketing strategy for a brand to increase its reach. In one of the biggest crossovers …
Cleartrip Taps Into The Power Of Spirituality With ‘Darshan’ Destinations
A strong marketing taps into the blowing winds and moulds its strategy accordingly. In a tactical move to capitalise on the surging popularity of spir…