The fast-changing world of Fashion can be very overwhelming for spectators and knowing the latest trends sometimes can seem like a far-fetched dream. Fashion magazines are like the compass that shows the right direction in the fashion terrain. They highlight what’s trending and help with ways in which one can board the wave. Harper’s Bazaar, a pioneer in this field has not only been a curator of fashion but also a trendsetter and this can largely be credited to the able leadership of the magazine. Keeping up with this tradition, Harper’s Bazaar has appointed the shining face of social media, Content Creator Rasna Bhasin, as the Editor of the magazine.
India Today Group and Hearst Magazines International through an announcement on July 7, 2023, told the world about their decision to appoint Rasna Bhasin as the editor of Harper Bazaar. This appointment is like a homecoming for Rasna, who has been with the magazine before, first as an intern and later as the Digital Media Head of Harper Bazaar’s Bride India. In fact, it was under her guidance the magazine transitioned to Brides Today India.
To Rasna, fashion is not an alien land and neither is the world of social media. Rasna Bhasin has been a fashion and lifestyle content creator for close to 10 years now, working closely with luxury brands. She is familiar with the latest trends, at the same time also emphasises the strength of timeless fashion.
Rasna Bhasin has a strong presence on social media and has created a dedicated following whom she lured through her authentic content. She earned the verified status much before it became a common phenomenon. She is a regular on Instagram and Twitter where she posts regularly. The nature of these posts varies from collaborations to holiday snippets to motivational posts. Rasna also closely works with many homegrown brands, giving them a stable platform.
While Rasna works extensively on fashion content, she also collaborates with many beauty and self-care brands. She recently has been working with Kerastase, which works on improving hair health. Rasna, however, has been showing interest in working with organic brands that focus on doing better and reducing the harmful effects. Apart from this, Rasna has also been associated with luxury brands such as Prada.
Rasna Bhasin uses Instagram to showcase her professional side on Instagram whereas she uses Twitter completely as a platform to showcase her personal side and her personal opinions. She highlights her individual experience with brands and otherwise on Twitter.
Rasna, though, is very familiar with the social media landscape, and her decade-old experience will push a breath of freshness into the print media scene. Under the watchful eyes of Rasna Bhasin, the magazine will delve and expand into various fields including fashion, beauty, art, and culture.
Kalli Purie, Vice Chairperson of the India Today Group said, “We are confident that Rasna and Sonal ((Digital Editor of the Lifestyle Group) will use their first-hand experience on social media to bring an injection to Harper’s Bazaar that is truly in tune with our audience. I am looking forward to the merging of influencers and legacy brands to create an incomparable experience for our readers. The new HB will have the youthful energy of social and the vigour and trust of legacy.”
The journey of Rasna Bhasin from a content creator to an empowered editor is a testament to personal growth, self-reflection, and the pursuit of a more purposeful existence. Through authenticity, expertise, elevated discourse, and collaborative efforts, Rasna redefined her role in the digital sphere. She transformed her platform into a source of inspiration, education, and positive change. This journey serves as an example to creators everywhere, encouraging them to use their influence responsibly and to embrace the power they hold to create meaningful impact in the lives of their followers and beyond. By doing so, they will not only create a positive impact in the lives of others but also move ahead in their lives.
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