Dhar Mann is once again at the center of a major shift in digital entertainment. Dhar Mann, one of the world’s most influential scripted creators, has partnered with Fox Entertainment in a move that signals how seriously traditional media is now taking the creator economy. With Dhar Mann’s massive global fanbase and Fox’s distribution muscle coming together, this collaboration could redefine how stories are told and consumed in the vertical video era.
Fox Entertainment has officially inked a scripted programming deal with Dhar Mann Studios as part of its growing push into short form and vertical video. The partnership will see a slate of 40 narrative driven videos created under Dhar Mann Studios, exclusively launching on the MyDrama app. MyDrama is owned by Holywater, a vertical video platform in which Fox acquired an equity stake last year. Following the initial digital release, Fox Entertainment Global will handle worldwide distribution windows, giving these microdramas a truly international footprint.
The collaboration marks Dhar Mann’s first formal agreement focused specifically on vertical video. That alone makes it a landmark moment for the creator, whose studio already commands an audience of more than 163 million followers across platforms. Fox, on the other hand, sees this as a crucial step in staying relevant as viewing habits rapidly evolve.
Fox Entertainment CEO Rob Wade praised the partnership, calling Mann one of the most consequential voices in modern entertainment. According to Wade, the move into global vertical video alongside Dhar Mann Studios and Holywater is about expanding reach while delivering original, creator-led storytelling at scale.
Microdramas have emerged as one of the fastest growing formats in digital entertainment, driven by the explosive rise of platforms like TikTok. These short, emotionally charged stories are designed for vertical screens and quick consumption, yet they often deliver the same dramatic punch as long form shows.
Holywater, which already boasts 85 million global users, has heavily invested in this space and recently raised $22 million in its largest funding round to date. With Dhar’s proven storytelling style now entering the mix, MyDrama is positioning itself as a serious contender in the microdrama race.
This deal also fits neatly into Fox Corp’s broader creator economy ambitions. Earlier this month, Fox unveiled Fox Creator Studios and the Creators@Fox branding initiative at CES in Las Vegas. Alongside projects involving Tubi, Red Seat Ventures and talent driven content with names like Gordon Ramsay and Rosanna Pansino, the Dhar Mann partnership underscores Fox’s intent to work closely with digital first stars.
Dhar Mann Studios CEO Sean Atkins and Head of Vertical Content Erin McFarlane emphasized that Fox and Holywater offered the creative autonomy and resources required to build something entirely new at scale. For Dhar Mann, this means reaching both new and existing fans while staying true to his signature positive and resonant storytelling.
As media giants like Disney, Meta and YouTube double down on vertical formats, Dhar’s alliance with Fox feels less like an experiment and more like a glimpse into the future of entertainment.
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