DIZO, by realme TechLife, eyes snackable content & pop culture with its latest Tutting Campaign

DIZO, the first brand from the realme TechLife ecosystem kick-started 2022 with an unique launch of its latest products, DIZO Watch R & DIZO Buds Z Pro. The brand collaborated with India’s first tutting dance crew, Tuttix Crew, to create an eye-grabbing experience for its audience.

The digital film, executed by White Rivers Media was released on 5th January. It showcases the Tuttix crew placing both products at the center of their art form. The launch video is different from usual product launches. It is short and crisp. It is entertaining and yet product focused.

The Tuttix crew will also be part of DIZO Talk an initiative by DIZO, to encourage and celebrate the spirit of different personalities, and supporting the bold choices taken by them in life.

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Highlighting this differentiated launch, Abhilash Panda, CEO, DIZO India said, “Creativity is at the cornerstone of DIZO’s approach to product development and marketing. And as one of India’s emerging wearables brand, we appreciate art in all forms. With this campaign, our priority was to make sure it’s different from what’s already out there. So, when team DIZO & White Rivers Media suggested Tuttix Crew and the concept, we knew this was it.”

“DIZO Watch 2 and DIZO Buds Z, our two most loved products, have been very well received in India. Our goal for DIZO Watch R is the same, especially in a market that’s been waiting for an AMOLED display and feature-rich smartwatch at a competitive price. As for DIZO Buds Z Pro, its evolved features are the perfect drivers to make it a perfect successor to its predecessors,” he further added.

Shrenik Gandhi, Co-Founder & Chief Executive Officer, White Rivers Media said, “Our journey with DIZO has always been the one to look forward to. The sheer power that the brand motto, ‘Be Different’  holds not only helps the brand to stand out with its product list but also allows us to think of ideas that come from a place of passion, disruption and impact – which aligns perfectly well with our motto.”

With previous campaigns like #ClichedDiwaliAds and now the Tutting campaign, DIZO wants to resonate as a Different, Genuine, Cool, Humorous and Surprising brand. With the tagline “Be Different”, the brand aims to break the clutter of tech similarities and offer solutions that are aligned to the needs of every different consumer.