From The Creator-Verse: Into A Week Of ‘Total SLAY’

Content creators hold a very influential place in today’s world. The creator economy is growing at a rapid pace. With everything going digital, brands and businesses are eager to collaborate with creators to reach their online target audience. From being social media stars to achieving newer career milestones to bagging awards, the growth of the content creation industry as a whole only goes to show the impact they have.

“From The Creator-verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.

The Rebel Kid Is Slaying In The Content World

Apoorva Mukhija a.k.a. The Rebel Kid has completely taken over our social media feeds and we’re enjoying every bit of it! Girl recently crossed 2 Million followers on Instagram, her YouTube is on fire with her ‘Story time’ video garnering 2.4 Million views & close to 200K subscribers. The star girl also hosted the Myntra FWD Creator Fest 2024‘s Glammy Awards x Grazia India with her bestie Rida Tharana. Apoorva recently featured on the panel of Samay Raina‘s ‘India’s Got Latent‘ with Ranveer Allahbadia (BeerBiceps), Ashish Chanchlani, & Jaspreet Singh, and on ‘Social Media Star with Janice‘ alongside Bhumi Pednekar. What a fine storyteller, keep slaying Apoorva!

Also Read: Viraj Ghelani Gujarati Stand-Up Shows At The Iconic Royal Opera House Are Now Sold-Out

TechBurner’s ANARC Made Rs. 4 Cr In 24 Hours of Launch

Shlok Srivastava a.k.a. TechBurner created history with the launch of his new smartwatch ‘ANARC‘. His startup Layers collaborated with renowned design firms Thought Over Design and Seymourpowell to create a stunning smartwatch. Within the first 24 hours of the launch, Anarc generated over ₹4 crore in sales, attracting over 1 million unique website visits – making it the biggest influencer-led brand! The launch video on YouTube has garnered over 8.8 million views and trended at #1.

When MrBeast visited India, he challenged TechBurner to “make the largest smartwatch ever in history like 5 feet tall!” Shlok not only accepted it, he delivered! The larger-than-life Anarc smartwatch weighed 30 kilos that he and his team made in 3 days!

Alina Namazi’s Cahvé Beauty Went LIVE This Week

Beauty creator Alina Namazi launched her beauty brand Cahvé Beauty this month. She dropped her range of ‘Liquid Blushes‘ – Vibes, Sunset, Shook & Bloom which are super blendable and pigmented. Alina launched her ‘Ethereal Setting Spray‘ yesterday and it looks exactly like it’s name, leaving a weightless, dewy, and radiant finish. Her products went LIVE on her website this week, so go get yours now!

Darshan Makes An Appearance On MTV Hustle

Internet singing sensation Darshan Magdum made his way to the sets of MTV Hustle 4 recently. He was vibing, singing, and owning the spotlight while interacting with the squad bosses Raga, & Dino James, and the judging duo Raftaar & Ikka. It’s amazing to see how everyone is a Darshan fan!

Ganji Chudail Gets A Makeover Ft. Creators

From ‘Bhoot’ icon to ‘Youth’ icon, Ganji Chudail kidnapped creators Sakshi Sindwani, Ishita Mangal and ShivShakti Sachdev to give her a major glow up. As Neena Gupta ji plays Ganji Chudail, she asks the creators to turn her from a meme to a babe and ultimately a Gen-Z Chudail. Safe to say, this collab was a total SLAY!

Creators At The MI LIVE IPL Auction Discussion

As the IPL Auction took place on 24th and 25th November in Jeddah, the Mumbai Indians (MI) paltan had a fun discussion over the MI Squad selection. Yash Thakur, Binaisha Surti and Kunal Samant hosted the LIVE session with Funcho‘s Dhruv and Shyam, Sahil Mehta, Divya Fofani, and Sameeksha Takke as guests on the show. All MI fans cannot wait to watch the team kill it this tournament!

Yashraj Mukhate Chats With Ananya On Her So Positive Podcast

Through the ‘So Positive‘ podcast, Ananya Panday aims to start a conversation about digital well-being. Her next guest is music producer and self-claimed introvert, Yashraj Mukhate. He shared his perspective on success, failure, money, getting married and happiness. Both Yashraj & Ananya agreed that in today’s world of Instagram most things are short lived and you just have to sail through it. Watch the full episode here:

Harsh Beniwal & Yuvraj Dua Star In ‘Heartbeats’

From entertaining audiences on social media to showcasing their acting prowess on OTT screens, your favourite creators Harsh Beniwal and Yuvraj Dua are all set to star in MX Player‘s new show ‘Heartbeats.’ The trailer dropped on November 27 shows Harsh playing the lead alongside Shivangi Joshi and Yuvraj plays the role of his buddy.

Set against the bustling backdrop of Gayatri Devi Hospital & Medical College in Delhi, ‘Heartbeats‘ delves into the lives of young medical interns juggling high-stakes emergencies, ambitions, and the complexities of modern relationships. The show is streaming now on MX Player!

Techo Gamerz Nominated In The Game Awards 2024

Ujjwal Chaurasia a.k.a. Techno Gamerz is the only Indian gamer to be nominated in The Game Awards 2024 under the category “Content Creator of the Year!” The awards are set to be held at the Peacock Theater in L.A. on December 12. Fingers crossed, let’s all hope Ujjwal brings it home!

Avanti Completed Her ’50 Songs 50 Weeks 50 Languages’ Challenge

Avanti Nagral always dreamed of learning 100 different songs in 100 different languages. Last year, she decided to start a ‘50 Songs 50 Weeks 50 Languages’ Challenge by collaborating with various talented artists. And this week the creator successfully completed this challenge! She’s so talented, way to go Avanti!

Nagma Is A Brands’ & Audience Favourite!

Nagma Mirajkar has been killing it as an influencer. From bagging the ‘Beauty Creator of the Year‘ award at the Myntra FWD x Grazia India Glammy Awards ’24 and attending the Skinlabs with Cetaphil India event at LA to being a New Balance muse and interacting with Sara Ali Khan, the host for Airbnb‘s wellness retreat in Goa – Nagma is thriving and we’re here for it!

Sushant Divgikr On Siddhesh Lokare’s Podcast

Content creator Siddhesh Lokare had a wholesome conversation with our favourite and the iconic Sushant Divgikr a.k.a. Rani KoHEnur on his podcast ‘Just Kidding with Sid’. Rani opened up about her extraordinary journey, groundbreaking music, and the power of self-expression. Siddhesh’s adult-kid podcast also features the insightful Sneha. This inspiring episode delves deep into Sushant’s bold choices, their unwavering spirit, and impact on the LGBTQIA+ community.

Influencers Hype Up The ‘Nykaa Pink Friday Sale’

With the end of November come the highly anticipated Black Friday deals and Nykaa announced its Pink Friday Sale starting from November 22. The brand partnered with some of your favourite beauty influencers and content creators to show you what not to miss & must-haves from this mega sale. From Ashi Khanna, Vishnu Kaushal & Diksha Rawal, Nihareeka Singh, Bhumika Bahl, Debasreee, and Taneesha Mirwani, to Meenakshi Dutt, Bianca Arora, Lakshya Singh, Srishti Bhatia, Meghna Kaur a.k.a. shetroublemaker, Sherry Shroff, and more collaborated with Nykaa for the sale.

Celebrating ‘Meta Comedy Creators Day’

Meta India gathered some of the super entertaining creators on the occasion of ‘Meta Comedy Creators Day’ yesterday. They also held a super humourous and insightful panel discussion featuring RJ Abhinav, Funcho, RJ Princy, Yuvraj Dua, and Neel Salekar. We spotted comedy creators like Anmol Sachar, Linda Fernandes (@thequirkymamma), Taran Singh (@Ayootaran), Srishti Das, Mridul, and more at the event.

Stay tuned to learn more about what’s happening within the creator-verse. See you next week!