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The world of social media is dominated by content creators today. They have revolutionised the way viewers consume content and interact with brands online. Businesses and brands now collaborate with and depend upon the impact of creators/influencers to reach their target markets. Their presence at every event is inevitable which only goes to show the power they hold. From being social media stars to crossing newer career milestones, content creators have definitely come a long way. The creator economy is only booming.
“From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Shehzaan Khan got the dream opportunity to choreograph Diljit Dosanjh’s Dil-Luminati Tour 2024! From UK, Germany, Italy, France, to Delhi and Abu Dhabi now, Shehzaan and his crew have been grooving to Diljit’s songs on stage with him. 3 years ago, he danced to Diljit’s hit track ‘Lover’ & got noticed by the singer, and today, he is performing with him. Shehzaan has truly made it. His talent is now out there for the whole world to see and we couldn’t be more proud of him!
So Positive by Ananya Panday marks her debut into podcasting. After Prajakta Koli, her next guest was Sumukhi Suresh followed by Nikunj Lotia a.k.a. Be YouNick. Sumukhi & Ananya discuss dating, exploring one’s real self, therapy, and a lot more. With Be YouNick, their conversation revolves around staying connected with your roots, how to deal with success, & Nick’s mantra of keeping his content unique & engaging while not just following the trends. Watch both episodes on So Positive’s YouTube channel.
Two of our fav OG creators, Kusha Kapila & Srishti Dixit are a part of Vaseline India‘s new winter campaign. Shot in the hills, Kusha gave us a sneak-peek into the ad film featuring a still of her and Srishti.
Not just that, Kusha’s face is also on Vaseline India’s billboards across the country! Her fellow creators and fans have been sharing pictures of her billboard from their cities. Way to go, Kusha!
Social Media Star With Janice Season Six is coming soon. It took her 1.5 years, but the show is back! This season will have 4 episodes with 8 new guests focusing on only two things:
1. Every face on the show is brand new
2. And every talent on the couch proudly carries the tag of ‘Self-Made’
Janice dropped the teaser featuring social media stars: Munawar Faruqui x Patralekha, Aditi Rao Hydari x Danish Sait, Vijay Varma x Anubhav Singh Bassi, and Bhumi Pednekar x Apoorva (The Rebel Kid).
Katrina Kaif’s Kay Beauty launched a ‘Kay for Day Weddings’ collection for this shaadi season. It features Kay’s amazing products like Hydrating Foundation, Velvet Creme Blush, Hyper Gloss Liquid Highlighter, Multi Texture Eyeshadow Palette, Hydra Creme Lipstick, and Liquid Lipstick. The brand collaborated with beauty influencers like Leisha Patidar, Niki Mehra Madan, & Kinjal Shukla Bhanushali to showcase that gorgeous sunkissed bridal look using various Kay Beauty products.
The Goa campus of BITS Pilani is hosting its cultural fest currently called ‘Waves.’ They invited content creators The Kurta Guy, Anmol Sachar, Anushka Hazra, & Devishi Madaan to judge some of the events there.
Our versatile Sushant Divgikr a.k.a. Rani KoHEnur has added yet another project in her kitty. They have sung the new anthem for 92.7 Big FM. The radio network wanted to refresh their OG ‘Dhun Badal Ke Toh Dekho‘ Anthem sung by Sonu Nigam & Sunidhi Chauhan. Rani did full justice to it with their soulful and melodious voice!
“One thing about Punjabis is, we know how to party!” says Lily Singh and she is absolutely right. When she moved from Toronto to LA, she found herself constantly explaining her culture. To give desi culture the spotlight it deserves, Lily threw a huge ‘Love And Light’ bash to help LA get up to speed. “This desire for representation, matched with my major passion for event planning, is why I work for an entire year to put on #LoveAndLight. The rules are simple: we’re one, there are no cliques. No one leaves hungry. Everyone makes friends. And the dance floor is never empty.” expressed Lilly.
The song has been on our ‘FYP’ for a while now and clearly even the creators are loving it! We had creators like Ruhee Dosani, Aaron Kondru, Renee, Ganna Gang’s Sahil Mehta, Aryan Kataria, Divya Fofani, Prannay Joshi and more as well as dancers The Vixens Crew, Milad, Samuel a.k.a Hooliboy94, Anisha Thai, and many others add their funky & hilarious vibe to this sick track.
Swiggy went public yesterday! It is a huge milestone for the food delivery platform. They held a huge party to celebrate the Swiggy IPO. Everyone’s favourite YouTubers Viraj Ghelani, Ashish Chanchlani, Samay Raina and Balraj Ghai were in attendance.
Digital and silver screen star Avneet Kaur had the incredible opportunity to visit the set of the next Mission Impossible film where she got to meet the MVP Tom Cruise! She was in awe witnessing the filmmaking magic firsthand and seeing Tom’s dedication to performing real, practical stunts. She also wrote that she will be sharing more about her experience closer to the release date, May 23, 2025.
Luxury beauty has found a new home. Tira Beauty officially launched its flagship store at Jio World Plaza in Mumbai. The grand launch event was graced by influencers like Orry, Srishti Garg, Shivani Singh, Apoorva a.k.a. The Rebel Kid, Aisha Ahmed, Roshni Chopra, Simone Khambatta, Shubra Vaity, Ananya Joshi, and Nikita Madhani, amongst many others. We also spotted the current OTT faves Shalini Passi and the OG Bollywood Wives Maheep Kapoor, Neelam Kothari, & Seema Sajdeh, amongst the many celebrities present.
Two weeks ago, Nirmal Pillai (@mahlyf_mahrulez) announced a new format show called ‘First Move’. It’s a show where you can go on dates in front of a live audience with some help, or the lack thereof from the hosts Nirmal & Abhishek Kumar. They shot the first episode in Bengaluru and are all set to shoot the next in Mumbai on 16th & 17th November with some special mystery guests. Tickets to the show are available on BookMyShow.
India’s food blogging scene is set to shine on the global stage as Priyanka Sharma, behind the popular food blog ‘Saddi Gaddi,’ has been selected to represent India at the prestigious World Youth Festival, taking place in Russia. This Festival is an internationally renowned event that brings together young leaders, innovators, and artists from across the globe.
Priyanka Sharma is known for her vibrant and cultural food blogging, where she doesn’t just show food but the culture of the place, which has made an incredible mark on the Indian digital food scene. Among a diverse pool of applicants from across the world, Priyanka has been chosen as one of the three bloggers to represent India at the festival. “I am incredibly honored to represent India at such a monumental global event. We look forward to learning from other young creators and sharing the flavors and traditions of India with the world,” said Priyanka.
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
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