from the creator verse content creators social media influencers Instagram YouTube weekly catch up karan sonawane focused indian
Content creators hold a very influential place in today’s world. The creator economy is growing at a rapid pace. With everything going digital, brands and businesses are eager to collaborate with creators to reach their online target audience. From being social media stars to achieving newer career milestones to bagging awards, the growth of the content creation industry as a whole only goes to show the impact they have.
“From The Creator-verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Nidhi Kumar launched her own collection with FREAKINS this week, and some categories were already sold out in a day! Such is the power of #NidhisFam. From cargo joggers to baggy pants to jerseys, you can wear the NKD collection to dance, work, or glam up your look. She also made it to 4 billboards in Mumbai, that too, on her birthday! It was so wholesome to watch her drive around the city with her friends & family in her jersey to see her billboards.
Kusha Kapila, Ankush Bahuguna, and Dolly Singh, amongst other popular personalities, made heads turn as they attended the GQ India Best Dressed List 2024 event. Dolly made her vision of wearing a suit saree come to life with this statement look by Who Wore What When & MaisonTai. Ankush killed it with the Balav blazer + Korean glam combo. Kusha upped the glam with a shimmering bottle green ITRH co-ord. All three of them showed why they deserved to be there with those jaw-dropping looks.
“Need a hype sesh before your next date? We got you 😛” said Kusha Kapila in her caption as she dropped the teaser for Tinder Swipe Ride Season 4′s first episode with Neena Gupta! The iconic Neena ji talks about dating advice to Masaba, “I’ve seen you somewhere” pick up lines, and a lot more as she and Kusha drop Vrinda to her date. Catch the episode on JioCinema for free!
In Season 2 of Taaza Khabar, Bhuvan Bam‘s character Vasya is struggling with his ‘vardaan‘ abilities and now owes Yusuf Akhtar Rs. 1000 Crores. Where can he get that kind of money? He then approaches various influencers like Sharan Hegde, Kusha Kapila and the infamous ‘Vada Pav Girl‘ Chandrika Gera. Vasya also seeks advice from popular cricketer, commentator and shayari master Navjot Singh Sidhu. The icing on the cake is the end – when he speaks to Poonam Panday! None of their advice work for Vasya and he ultimately decides to do something big on his own. Watch to show to find out!
Orry finally decides to ‘get a job’ and he chooses to turn into a designer. He posted a reel in which he calls himself the creator of ‘jorts‘. It is then unveiled Orry is collaborating with Flying Machine to drop an exclusive Gen-Z collection. With Orry x FM jorts, shirts, tees, cargos, and jeans, his collection comprises eye-catching street-style designs and playful phrases. He also took over the DLF Mall in Delhi to celebrate this launch.
After teasing us about it for ages, Mrunal Panchal a.k.a Mrunu finally announced the launch of her brand Mrucha Beauty! She posted a wholesome video that captured her journey from when she started as a makeup creator to working with global brands and learning all about the products and industry. Mrunu is finally set to foray into entrepreneurship with her own makeup brand now and we can’t wait to see the magic she creates!
The OG Maybelline jingle from the 90s ‘Maybe It’s Maybelline’ was definitely an iconic moment in beauty! The massive brand is bringing it back with a new twist and we’re here for it! Sakshi Sindwani, Srishti Garg, Prableen Kaur Bhomrah, and Tarini Shah share their ‘Maybe’ moments as they get festive-ready to the original jingle’s tunes.
Trust Yashraj Mukhate to make the best song out of a hilarious moment. Zee Music Company roped in the creator-music producer to make the ‘Mera Boyfriend‘ song capturing the moment Ananya Panday a.k.a. Nella Awasthi finds out her boyfriend (played by Vihaan Samat) is cheating on her in the upcoming movie CTRL. “Cut cut cut!” is stuck in our head too!
Meta India hosted a Dance Meetup for the first time ever and it turned out to be a banger event! We spotted some of our fab dance creators like Awez Darbar, Anam Darbar, Nidhi Kumar, Rhea Gurnani, Kanchi Shah, Anvi Shetty, Sanket Mehta, Anahita Karanjia, amongst many others. They literally turned the Meta office into a club, what a vibe!
Sejal Kumar is on a roll in the USA! She got to be at the Meta Connect 2024 event in California at the iconic Meta HQ. Sejal witnessed Mark Zuckerberg’s keynote and some mind-blowing new tech announcements like the Orion glasses and Ray-Ban Meta. She also learned how creators can use AI in their content to make it better. Sejal was then spotted at the Amazon Creator Summit in Las Vegas – a great networking and learning program for influencers!
Living the dream of many football lovers, Karan Sonawane a.k.a. FocusedIndian, Funcho’s Shyam, and Hemant Sharma got to witness the iconic Bayern Munich Vs. Bayer Leverkusen match LIVE in Munich. Thanks to Bundesliga they experienced this thrilling game from the best seats! And to top it off, they had a crazy Oktoberfest experience dressed in traditional German Lederhosen outfits.
In a heart-melting post, beauty and lifestyle influencer Debasree Banerjee shared the news of her baby girl‘s arrival. The elated parents have named her ‘Rumi‘. Many congratulations, you two!
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
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