Content creators hold a very influential place in today’s world. The creator economy is growing at a rapid pace. With everything going digital, brands and businesses are eager to collaborate with creators to reach their online target audience. From being social media stars to achieving newer career milestones to bagging awards, the growth of the content creation industry as a whole only goes to show the impact they have.
“From The Creator-verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Nischay Malhan a.k.a. Triggered Insaan is all set to star in Amazon MX Player‘s reality series called ‘Gaming Insaan.’ This YouTuber, content creator, gamer, vlogger, and roaster has decided to become a Pro player in Valorant. Nischay dives deep into the world of esports in this show in a bid to carve out his identity in the pro-gaming scene. He leaves the comfort of his home behind to live in a boot camp, undergoing rigorous training and competing with some of the country’s most talented pro gamers. Tune in to Amazon MX Player on October 25 to find out if Triggered Insaan will manage to turn into Gaming Insaan.
Viraj Ghelani pretended to be a podcaster who was agitated by his latecomer guest – Hardik Pandya. In this ‘not-so-friendly podcast,’ he goes on to ask Pandya uncomfortable questions about cricket and his personal life that enraged him enough to turn into Venom himself!
Dharna Durga and Shraddha Kapoor also pulled off an entertaining collab together. Watch both these hilarious collabs and catch Venom – The Last Dance in cinemas on October 24.
In an Internet-breaking move, CarryMinati dropped a Mr Beast Parody Video ft. Indian Creators on his YouTube and it is every bit hilarious!! This 22-minute-long video features Carry as Mr Least along with his accomplices Karl (Vansh Sayani) and Chandler (Nishant Raghuvanshi).
Some of India’s biggest YouTubers like Bhuvan Bam as Titu Mama, Ashish Chanchlani, Harsh Beniwal, Mortal, Mythpat, Triggered Insaan, Fukra Insaan, Ranveer Allahbadia a.k.a. BeerBiceps, Purav Jha as iShowSpeed, Technical Guruji, Techno Gamer, Kabita’s Kitchen’s Kabita Singh, Round2hell, and Not Your Type were a part of this epic collab.
Each one of them has acted phenomenally well making every second super engaging. You absolutely cannot miss this gem especially the real Mr Beast cameo in the end!! Kudos to the entire team for bringing this together so well.
Ever wondered what it’s like to live like royalty? Komal Pandey and Prateik Babbar are here to take you on an epic adventure through India’s most iconic palaces. The Bold New Hyundai Alcazar Presents Palaces of India – with Komal Pandey will stream exclusively on Curly Tales and Mashable India very soon. From hidden chambers to grand ballrooms, they will unveil the ultimate royal lifestyle, mind-blowing architecture, and epic stories that shaped our past. Get ready to witness a world where history meets royalty!
The two fictional exes are back in an all-new season of Ikea India presents Dice Arranged Patch Up in association with Peter England. Like they said, “Where there is pyaar, there’s a lot of takraar!” Will Ankush Bahuguna and Bhagyashree Limaye‘s characters patch up into this arranged marriage or will newer challenges arise? Watch the first episode of Dice Arranged Patch up Season 2 on Dice Media‘s YouTube channel on October 26.
Content creator Sahil Mehta is going in as the official insider for KaanPhod Music at MTV Hustle 4 as ‘Phodster.’ He is also going to learn the art of rap from scratch from all the stellar contestants, squad bosses and Raftaar and Ikka. The first episode will be out soon on Jio Cinema and KaanPhod Music on October 28. This will also be Sahil’s OTT debut.
Rhea Chakraborty’s Chapter 2 has brought forward some super interesting conversations. For her 4th episode, she invited the titans of Indian comedy, Tanmay Bhat and Zakir Khan! They explored the nuances of male friendships, tragic-comedy, the ‘business’ of being funny, their stories of entering the comedy scene, a glimpse of their vulnerable side, Tanmay’s physical transformation journey, and much more. Their conversations were as entertaining as they were moving. Check out the episode now:
Uorfi Javed & Ayesha Kanga shared their thoughts on class, couture and the pursuit of fame on Papa Don’t Preach by Shubhika‘s podcast. From nepotism, privilege, and fame to rising through the fiercely competitive fashion industry, Uorfi and Ayesha shared their story of breaking stereotypes and shattering conventions. Uorfi, with her fearless, disruptive style, and Ayesha, with her It-girl persona, carved out undeniable spaces in the fashion industry. Hear it all right here:
Shantanu Deshpande dropped this amazingly insightful content creation masterclass with the stalwarts from the industry – Tanmay Bhat, Sahiba Bali, Revant Himatsingka a.k.a. FoodPharmer, & Shashank Mehta. These creators and entrepreneurs who have mastered the game of content, brand-building, and monetization, spilt their many secrets including how to be successful at content creation in today’s world. From real-world advice on storytelling to building trust to using user-generated content (UGC) to fuel your brand, and monetizing, you can get the scoop on what really works in today’s creator economy.
Orry sure is too cool for the world, and he’s only getting cooler. Grazia India announced The Grazia Cool List 2024 last week which featured gems from breakthrough talent to industry veterans to disruptors. Orry is an apt choice and the only content creator to be on it. The list also features stars like Lisa Mishra, Abhay Verma, Vihaan Samat, Pratibha Ranta, Taha Shah Badussha, DOT, and King, amongst others.
It feels like Orry operates on a different plane altogether. From his virality always stemmed the question, “Who is Orry?” To explain what he truly is, Orry quotes the “Great American Professor”, Miley Cyrus: “A lucky girl whose dreams came true, but underneath it all, I’m just like you.” He is already planning his next move: a directorial debut, or as he calls it, his “disappearance into oblivion” – his downfall video. He also answered the Internet’s most searched questions about him with Grazia India.
Kinnari Jain a.k.a. thepearshapedstylist was overjoyed with all kinds of emotions as she got the opportunity to host Priyanka Chopra Jonas for the launch of Max Factor‘s Full Bloom Colour Collection. “Priyanka is everything I aspire to be. Just sharing space with her and talk to her was a milestone I never thought I would achieve. This wouldn’t have been possible without your constant support so I am blessed to have a family like you guys 💕” wrote Kinnari in her heartfelt post.
The latest guest to feature on The Front Seat Show with Ayush Wadhwa is one of India’s most famous Instagram creators: Apoorva Mukhija a.k.a. The Rebel Kid. In this episode, Apoorva gives her hot takes on content creation, the industry, its pros and cons, her personal journey, aspirations, acting in movies, her thoughts on creators transitioning into acting, and a lot more. Catch this candid conversation here:
The eclectic Priyam Saha hosted an ‘Oh-So-Open Mic Night‘ and Goddess Day 2024 on October 19 which turned out to be an evening of unstoppable laughter, vibes, and unapologetic sass. From a session ‘Sisterhood, Solidarity & Silliness’ with Kareema Barry and Priya Banerjee to ‘Sass, Ass & Pizzazz’ with Kusha Kapila, Srishti Shrivastava and Rytasha Rathore, the goddesses ensured a hilarious night at XWife, Bungalow no. 100.
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
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