While the Indian Premier League (IPL)‘s finale wasn’t a nail-biting thriller, it sure was a heartwarming end to a team’s 10-year-old dream. From emotions running high to ecstatic celebrations, the KKR Vs. SRH IPL match that took place yesterday, May 26, filled us with gusto! In an encounter at the MA Chidambaram Stadium in Chennai, the Kolkata Knight Riders absolutely dominated SunRisers Hyderabad on the field.
The Knight Riders won their third title in 10 years after hammering SunRisers in the most one-sided final in the history of the tournament. Venkatesh Iyer‘s fifty, Shreyas Iyer‘s captaincy, Gautam Gambhir‘s coaching, and an all-round bowling show helped KKR bring the coveted IPL trophy home. Match series like these show how cricket is not just a sport in India, it’s an emotion which unites the whole country.
Sunil Narine won his first MVP award after picking up 24 wickets in his debut IPL season. Watching the Badshah of Bollywood, Shah Rukh Khan celebrate his team’s well-deserved victory brought a smile to every cricket fan’s face. In interesting news, 5-time Grammy winner and renowned international rapper Drake placed his “first ever cricket bet” of $250K (Rs. 2.07 Crores) on a betting app called Stake in favour of KKR ahead of the IPL 2024 Final.
With the increasing integration of brands and cricket over the past few years, moments like these prove to be a golden chance for them to reach a wider audience base. Many brands were quick to grab this ‘moment marketing’ opportunity and came up with really cool posts on social media to celebrate KKR as they lifted the IPL trophy.
While KKR fans loved to see Mitchell Starc in action and Pat Cummins sweating, World Cup (WC) fans are hoping their stellar game doesn’t haunt them again in the next WC. Zomato humorously asks the KKR team to keep Starc well-fed.
IPL ka “Don” kaun? Prime Video India encapsulated how every Kolkata Knight Rider must have felt last night. Their caption says it all – “jeetne aaye hai jeet ke ja rahe hai 💙“
Google India‘s Google Translate feature perfectly showcases KKR’s spirit on the Finale day. “They said “Ami Kolkata, we rule” and meant it 💜🏆”
As Swiggy India‘s caption suggests, this reel is “not for the faint hearted 🫣🫣🫣” SRH fans. It was a Hyderabadi biryani vs. Dum biryani Sunday, where Dum biryani emerged as a clear winner.
Kolkata ki team, unke fans, aur King Khan, sabne IPL ki trophy ko shiddat se chaha hai aur ab haasil bhi kar li. Netflix India posted this forever iconic dialogue of Shah Rukh Khan from “Om Shanti Om” and it holds so true for him and his team!
One of India’s leading speaker brands took a dig at Aussie player Pat Cummins (who cost us the World Cup smh). BoAt referred to Pat’s “silencing the crowd” gesture in their post congratulating KKR. Iconic!
Pizza and celebration go hand-in-hand for sure! After all, it is #HarMatchKaPerfectMatch! Dominos India cleverly placed their product into this viral moment of celebrating the champions. “Pizza is for celebrating successful (k)nights 🍕🙌🎉” they wrote.
Pick any viral marketing moment, Durex India never misses. Just like the Knight Riders this IPL season. “Hoping to be the shining “Armour” to our knights 😉” read the brand’s cheeky headline.
Korbo Lorbo Jeetbo Re, indeed! The Kolkata Knight Riders did fight and win a glorious victory.
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