NFT conversation on the rise and women are here to #OwnIt, #OnlyOnTwitter

People come to Twitter to follow and talk about their interests, and there’s a burning new interest on the block — Non-Fungible Tokens aka NFTs. Last year, 375 million Tweets were sent out on NFTs globally. In fact, in India alone, the NFT conversation has increased by 3000% between January 2021 – January 2022.

While these numbers are exciting, what’s also to note is that just 15% of the conversation in India comes from women. Around the world, nearly 40% of women have never heard of NFTs, but the ones who have, acknowledge that NFTs are to be reckoned with! 26% of women believe that NFTs can be a lucrative investment, and 25% see it as an opportunity for exclusivity and to support independent artists. 24% of women think NFTs are a good way for brands to share new and exclusive content.

Clearly, women are leaning into the conversation and are ready to #OwnIt. Twitter is creating incredible opportunities for women during this massive shift in media and technology. Twitter’s open and conversational nature is enabling women to participate in this growing community of NFTs and own the conversations.

The #OwnIt Twitter emoji (woven spark) symbolizes the interweaving of different intersections, and as the spark spirals outwards from the center it encourages both individual and collective action from women. The overlapping and layering of the shapes convey a sense of diversity and unity.

Several Indian women NFT artists are taking the lead in bringing more fellow women into the fold of this growing conversation. Among them is Akanksha Badaya (@art_lover_09), a certified graphic designer from Jaipur, who has been working on a  mix of digital and traditional art. She believes that Web 3 is the future and that, through NFTs, her art can reach a wider audience.

Also Read: Twitter works on ‘Collaborative Tweets’

She says, “My NFT journey started when I came across people sharing their NFTs on Twitter. That got me intrigued to know more about the space and research about it. I attended a few Twitter Spaces that helped me gain knowledge about the background of NFTs. To all the women artists aspiring to be part of the NFT community, it’s important to be original and confident about your work. Also, interact and connect with fellow artists.”

To amplify their work and stories, underscore their contributions to the space, and share powerful insights with other women, some NFT artists, including Akanksha, will be helping to launch Twitter’s first-ever global female-led NFT Community – Women in NFTs.

The growing interest in NFTs also presents the need to address misconceptions and doubts — 22% believe NFTs are only for rich people and 15% believe NFTs will devalue physical art — thus, the goal of the Community will be to create a safe space for women to share and get information, create connections and support each other.

Cheryl-Ann Couto, Head of Partners at Twitter India, shares, “We’re supercharged to see women become such an active part of the NFT conversation on Twitter and #OwnIt. At Twitter, our purpose is to enable open public conversations and we’re thrilled about how more women are increasingly making the most of the service to not only become aware but also become empowered through their own creations. We’ve got a lot of exciting stuff planned to fuel the spirit of female NFT creators, and can’t wait to see this conversation become more inclusive.”

#OnlyOnTwitter: As the Women’s World Cup 2022 kicks off, to celebrate women and encourage them to participate in the NFT conversation, FanCraze (@0xFanCraze), a cricket NFT platform working towards building the cricket metaverse, is activating a first-of-its-kind NFT drop on this International Women’s Day.

FanCraze will be unveiling exclusive NFTs on Indian women cricketers #OnlyOnTwitter, covering the most iconic moments and highlights from Women’s Cricket matches played during the World Cups ranging between 2013 and the most recent 2020 T20 Women’s edition. Top players featured will be from India, Australia, England, and more.​​

Moreover, an emoji dedicated to Mithali Raj (@M_Raj03)will launch on the 6th March at 9:00 am IST. The service wants to give her fans another reason to celebrate the incredible career she’s had before she bids adieu to her international cricket career. The emoji can be activated with hashtags #Mithali, #ThankYouMithali, #ThankYouSkipper.

The most Tweeted hashtags among NFT conversations on Twitter are: