Nykaa Goes Retro With OGs In The New Campaign

India’s leading beauty and cosmetic brand, Nykaa is taking a trip down memory lane with its latest digital campaign. Featuring a star-studded lineup of OGs from the 90s and 2000s, it includes Mallika Sherawat, Pooja Bedi, and the Main Hoon Na duo, Zayed Khan and Amrita Rao (Lucky & Sanjana). Nykaa’s new campaign is a nostalgic celebration of the best of Bollywood’s golden era. With its retro vibes, iconic yet modern fashion, and timeless beauty tips, this campaign will surely transport you back to the g(old) days. So, sit back, relax, and get ready to revel in the nostalgia with Nykaa’s latest retro revival!

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Pooja Bedi In Her Element

In the first digital campaign film, Pooja Bedi channelises her desi Marilyn Monroe moment by emphasizing, “Yahan kay sab Sikandar🚴🏻‍♂️. Because everyone can score global brands at unbeatable prices💅🏻.Only at the Nykaa Hot Pink Sale! 🔥” #NykaaHotPinkSale2024 #HottestSaleOfTheYear #ItsHot

Mallika Sherawat Justifies The ‘Hot’ Pink Sale

One of the versatile actresses of Indian cinema, Reena Lamba, better known as Mallika Sherawat strolls into a retro diner, tray in hand, teasing with a cheeky smirk, “Hello there! Mujhe dekh kar surprise ho gaye kya? Toh inn products ke deals ko dekh kar tho shock hi ho jaoge!” (Is it hot in here?!)

Zayed & Amrita Hitting The Nostalgic Cord

Last but the most iconic and our favourite Nykaa digital ad film, stars Laxman and Sanju. While Zayed scrolls with tension on his face, Amrita plugs in with her iconic meme dialogue “jal lijiye” but with a twist, “Free gift lijiye, thak gaye honge Nykaa Hot Pink Sale pe orders place karte hue.“

Internet Reacts

While the sneak peek into their Instagram stories and further ad film got us all in awe, here are some of the wholesome reactions.

One user expresses, “Reunion which we all were waiting for🔥,” while another user says, “How did none of them age, I mean😮😮”

One more user commented that we all can surely relate to, “30 seconds mein inner child heal kar diya😭❤.”

Commenting on the campaign, a Nykaa spokesperson said, “At Nykaa, our campaigns are meticulously crafted with our audience at the forefront. This campaign stems from a genuine love for the iconic Bollywood moments of the 90s and 2000s. Embracing nostalgia as a powerful thread, we have highlighted generation-defining actors and moments that are etched in our memories.”