Cadbury, a name synonymous with delectable chocolate experiences, has once again taken the confectionery world by storm with the introduction of its latest bomb – the Cadbury Silk Ganache variant- that quite literally explodes in the mouth. This new addition to the Dairy Milk Silk range promises a symphony of flavours that tickles the taste buds and offers an experience similar to indulging in a luxurious dessert. A News which is as sweet as the Cadbury Silk Ganache is the face that is seen in the ad film for the chocolate. Creator Shreya Pujari features in the ad film showcasing Cadbury’s newest addition. She is a part of the digital ad film as well as their OOH campaign.
Combining the richness of cocoa with the velvety smoothness of Dairy Milk Chocolate, the Silk Ganache is a testament to Cadbury’s commitment to pushing the boundaries of flavour and delivering an unparalleled chocolate encounter.
The smooth texture of the chocolate feels like a French Kiss along with its rich taste, which tastes exactly like an expensive dessert. One can now enjoy a velvety, chocolaty dessert on the go, all thanks to Cadbury Silk.
To introduce the chocolate and to commemorate the launch of the Silk Ganache, Cadbury has ingeniously harnessed the power of visual storytelling through a captivating digital ad film. The campaign unfolds within the walls of a classroom, where two students engage in flirtatious exchange. As their connection blossoms over the exchange of a “Frech Kiss” through message, the couple decides to meet after the class. The moment arrives when Shreya Pujari reveals a Cadbury Silk Ganache, setting the stage for a delightful and indulgent experience. This ad campaign not only encapsulates the essence of the new variant but also captures the iconic Silk eating experience that has captured the hearts of chocolate enthusiasts for generations.
In a stroke of creative brilliance, Cadbury has chosen content creator and actor Shreya Pujari to unveil their Silk Ganache. Blending her artistic persona, which is a perfect blend of grace and playfulness, with Cadbury’s lively and innovative character.
Shreya Pujari is not only a part of the digital ad film but also had made her presence felt by featuring on billboards across the country. She shared a fun video of somebody asking whether she is on the billboard for Cadbury to which she mimicked her billboard expressions and captioned the post, “Who is this girl and why is she everywhere?”
The landscape of advertising is undergoing a remarkable transformation as content creators take centre stage in major brand campaigns. This shift signifies the recognition of the profound impact online creators wield over consumer behaviour. The selection of Shreya Pujari as face in Cadbury’s ad film as well as billboards highlights the capacity of creators to connect authentically with audiences, both in digital realms and traditional advertising spaces. Brands are increasingly realising that creators possess a unique ability to bridge the gap between commerce and art, fostering deeper and more meaningful connections with consumers.
When it comes to capturing the essence of a product, who better than celebrities known for their discerning tastes? Ahsaas Channa, Rohit Saraf, and Tara Sutaria were handpicked to indulge in the Cadbury Silk Ganache and share their thoughts. As they unwrapped the velvety goddess and took their first bite, a transformation occurred. The sheer delight of tasting Silk Ganache had Ahsaas, Rohit and Tara get lost in the tasteful world, forgetting the review altogether.
The renowned singer and the heartthrob of many Armaan Malik, known for his melodious voice, found himself entangled in the allure of the Silk Ganache. Taking a delightful twist, Armaan turned into a French singer, speaking French like a local. His voice was in harmony with the essence of the Ganache, embodying the rich and velvety experience it promises.
Shreya Pujari featuring in the new Cadbury Silk Ganache embodies the brand’s unwavering commitment to innovation and creativity. As creators continue to redefine the advertising landscape, this trend not only signifies the evolving dynamics of marketing but also showcases the potential of collaborations that brings artistic expression and commercial success together.
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