Everyday people come to Twitter to keep informed about what’s happening and their interests. Among the various passions that people pursue in the service is cricket. In fact, 75% of people on Twitter in India identify as cricket fans and 58% play the sport. Between January 2021 – January 2022, 4.4 million Indians on Twitter shared 96.2 million Tweets about cricket.
This season, Twitter is giving fans another reason to stay glued to their favourite second screen. Starting this week, the service will be testing a Cricket Tab on its Explore page, rolling out the experiment to some people in India who use Twitter on Android. The tab will be a single landing point that will serve as a channel of discovery for what’s happening in cricket along with relevant, exclusive, and Twitter-first content.
Talking about the experiment, Shirish Andhare, Director of Product for Twitter India, says, “Twitter is a megaphone for millions of people in the country who are already ‘Making India Happen’ on Twitter. We learn from the conversations constantly unfolding on the service and they motivate us to build more for our audiences here. Since cricket’s biggest fan bases extend way beyond their teams’ home stadiums in India, and everyone can’t be at every match, Twitter has been an incredibly important part of how the cricket storyline gets out there to fans not just in India but all over the world.
Through our new Cricket experiment offering an immersive experience], we want to make it easier for India’s cricket fans to find relevant and engaging content as well as encourage conversations and find latest updates including the score all in one place. We endeavour to provide a live sports experience that can’t be found anywhere else by way of #OnlyOnTwitter content.”
People who have access to the tab will be able to view content in various formats, including:
Broadcast and Creator Partners | Content |
Star Sports | Expert AMAs, BTS content from franchises and instudio content in five languages including English, Hindi, Tamil, Telugu and Kannada |
Cricbuzz | Panel discussions, match previews and reviews |
Boria Majumdar | Pre and post-match shows and interviews with exclusive players and franchise stakeholders |
Taking the #CricketTwitter experience a notch higher, celebrated Indian cricket commentator Harsha Bhogle (@bhogleharsha) shared his take on the GOAT debate on Twitter — reacting to fans’ #GOATTweets about which cricketer is the greatest of all time.
Fans will also be able to cheer for their teams by Tweeting to activate custom team emojis in English and seven Indian languages including Hindi, Bengali, Gujarati, Kannada, Marathi, Punjabi, Tamil, Telugu.
Team | Hashtags | |
Chennai Super Kings (CSK) (@ChennaiIPL) | #WhistlePodu #விசில்போடு | |
Mumbai Indians (MI) (@mipaltan) | #MumbaiIndians #दिलखोलके | |
Royal Challengers Bangalore (RCB) (@RCBTweets) | #RCB #ನಮ್ಮRCB | |
Delhi Capitals (DC) (@DelhiCapitals) | #YehHaiNayiDilli #यहहैनयीदिल्ली | |
Rajasthan Royals (RR) (@rajasthanroyals) | #HallaBol #दिलसेरॉयल | |
Punjab Kings (PBKS) (@PunjabKingsIPL) | #SaddaPunjab #ਸਾਡਾਪੰਜਾਬ | |
SunRisers Hyderabad (SRH) (@SunRisers) | #OrangeArmy #ఆరంజ్ఆర్మీ | |
Gujarat Titans (GT) (@gujarat_titans) | #AavaDe #આવાદે | |
Lucknow Super Giants (LSG) (@LucknowIPL) | #LSG #अबअपनीबारीहै | |
Kolkata Knight Riders (KKR) (@KKRiders) | #KKRHaiTaiyaar #কেকেআর |
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