Categories: Brands

Varun Dhawan Becomes The First Indian Brand Ambassador For Pedigree

In a heartwarming collaboration, Mars Petcare, a prominent player in the pet care and nutrition industry, has teamed up with Bollywood actor and devoted dog dad, Varun Dhawan. The partnership marks a significant milestone as Varun Dhawan becomes the first Indian brand ambassador for Pedigree India, a flagship brand under Mars Petcare. Together, they aim to champion the well-being of pets and stress the importance of providing our furry companions with 100% complete and balanced nutrition.

The Cricket-Themed Ad: A Playful Start

At the outset of this partnership, Pedigree launched a captivating cricket-themed digital ad film on Disney+ Hotstar. Crafted by the creative minds at 22feet Tribal Worldwide, the ad takes viewers on a delightful journey of playful banter between Varun Dhawan and a charming Pedigree dog while watching a cricket match. The film’s centrepiece is the dog’s surprising display of strength and agility, with the revelation that Pedigree is the source of its vitality. This heartwarming ad sets the stage for the larger mission both the brand and Varun Dhawan are embarking on.

A Shared Commitment to Pet Nutrition

Salil Murthy, Managing Director of MARS Petcare India, underscores the significance of nutrition for pets and responsible pet parenting. He emphasises that Mars Petcare recognises the shift in how pet parents view their pets’ nutrition. He states, “We are committed to providing 100% complete and balanced nutrition with Pedigree.” This commitment lies at the core of their partnership with Varun Dhawan and their shared goal of promoting pet well-being.

Also Read: Jennie From BLACKPINK Dominates iTunes Charts Globally with “You & Me”

Tailored Nutrition for Dogs

The ad film serves as a reminder of the unique nutritional requirements of dogs compared to humans. Dogs need a specific blend of nutrients to thrive, which may not be met by typical homemade meals. Pedigree steps in to bridge this nutritional gap, offering consistent, well-rounded nutrition tailored to various life stages, activity levels, and growth requirements. With 37 vital nutrients in its formulations, Pedigree ensures that dogs receive the precise nutrients essential for optimal health.

Behance

Varun Dhawan: A Passionate Advocate

Varun Dhawan, a proud dog owner himself, shares his excitement about the partnership and the cause. He states, “Ensuring that pets eat right is important, given the profound impact they have on our lives. This commitment to their well-being is an honour to champion alongside a brand that is genuinely dedicated to delivering 100% complete and balanced meals.

A Proven Record of Pet Well-being

This collaboration is just one of Mars Petcare’s initiatives to enhance the lives of pets. The brand has previously driven category conversions through innovative campaigns, such as the Pedigree 6-week challenge, which garnered participation from celebrities like Shikhar Dhawan, Yuzvendra Chahal, Dhanashree, Dinesh Karthik, and Dipika Pallika. These efforts underscore Mars Petcare’s unwavering dedication to promoting pet well-being and nutrition.

Mars Petcare’s partnership with Varun Dhawan for Pedigree India marks a heartwarming endeavour to raise awareness about the importance of complete and balanced nutrition for pets. The cricket-themed ad film captures the essence of this mission, with Varun Dhawan and the loveable Pedigree dog sharing playful moments while emphasising Pedigree’s role in ensuring pets receive the nutrition they need. Together, they are on a mission to make the world a better place for pets, fostering responsible pet parenting and delivering top-notch nutrition for our furry companions.

Rishi Jain
Rishi believes in experiences over possessions. A healthy political discussion is her espresso shot. She loves all things Bollywood and finds solace in words.
Rishi Jain

Rishi believes in experiences over possessions. A healthy political discussion is her espresso shot. She loves all things Bollywood and finds solace in words.

Leave a Comment

Recent Posts

National Authors’ Day Special: Harshita Gupta a.k.a Soharshi On Her Debut Novel ‘Unloved’

Dealing with heartbreak, learning to let go and trying to move on has got to…

4 days ago

Revant Himatsingka A.K.A FoodPharmer: A Voice Brightening The Health World

Diwali celebrates the triumph of good over evil. On this special occasion, we wish to…

4 days ago

The Khooni Monday Horror Stories You Need To Hear This Halloween On The Social Nation Show

The hub of all things digital, Social Nation is on a quest to bring you real stories…

5 days ago

The Diwali Home Makeover Hacks You Need To Know Ft. Interior Designer Sonika Khurana Sethi

Didn't most of you spend the past weekend doing 'Diwali ki safai' at home? Do…

7 days ago

ZARA X Jayesh Sachdev New Collaboration ‘Reverie’ Is More Than An Artwork, It Is An Experience

To celebrate the joyful spirit of Diwali, Zara joins forces with the renowned multidisciplinary local…

1 week ago

Indian Actor and Content Creator Viraj Ghelani Goes International: Takes His Gujarati Stand Up Show To London and Leicester

Marking his standup debut in May, Viraj Ghelani is now all set to entertain the…

2 weeks ago