Visa has launched the ‘Visa Creator Program’, an initiative that aims to help digital-first artists, musicians, fashion designers, and filmmakers strengthen their small businesses using non-fungible tokens (NFTs) to navigate through the new category of commerce
Right now, close to 50 million artists, musicians, and creators across the world publish content as a full- or part-time source of income. With an estimated market size of more than $100 billion, the creator economy is one of the fastest-growing categories of small businesses. To support this growth today with the Visa Creator Program, the company aims to help creators navigate the technology behind NFTs.
Also, to be able to better understand what value it can unlock for digital ownership and monetization of creative assets, making it more accessible.
“NFTs have the potential to become a powerful accelerator for the creator economy,” said Cuy Sheffield, Head of the Crypto, Visa. “We’ve been studying the NFT ecosystem and its potential impacts on the future of commerce, retail and social media. Through the Visa Creator Program, we want to help this new breed of small and micro businesses tap into new mediums for digital commerce.”
Selected creators will join a cohort-driven program designed to build and deepen their fluency in crypto commerce and traditional payments. The program is focused on supporting creators in five key areas:
Through community-based initiatives like the Visa Creator Program and She’s Next, Visa is focused on digitally enabling small and micro businesses through opportunities to access funding, resources, and expertise as the concept of small businesses continues to expand and evolve.
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