9 Key Takeaways From The Meta Conversations Event 2023

Mark Zuckerberg announced some game-changing features for businesses in India through a virtual conference at the global event - Conversations 2023, held yesterday in Mumbai.

India's Messaging Leadership

Mark Zuckerberg highlighted that India leads in embracing messaging for both individuals and businesses.

Future Messaging Tools

Meta plans to develop tools & features for WhatsApp, Messenger & Instagram DMs based on how businesses & people use it.

WhatsApp Flows

WhatsApp Flows, a new feature, was introduced. It allows businesses to create customized experiences within chat threads.

Expanded Payment Options

WhatsApp partners with Razorpay & PayU to encourage in-app purchases. Users can pay for services directly within chat using UPI.

Meta Verified for Businesses

Meta announced the launch of Meta Verified for businesses on WhatsApp, Instagram & Facebook.

WhatsApp Pay in India

WhatsApp Pay has recorded significant transactions & user sign-ups, indicating a growing acceptance of digital payments on it.

UPI Transactions in India

Currently dominated by PhonePe, Paytm, and Google Pay. WhatsApp Pay is an emerging tool.

WhatsApp Flows for Businesses

WhatsApp Flows will streamline business interactions within chats, simplifying tasks like scheduling appointments & ordering.

Future WhatsApp Improvements

WhatsApp's head, Will Cathcart, hinted at upcoming improvements to enhance user experiences with businesses, like ticket booking.

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