President Biden's 2024 re-election campaign launched a TikTok account (@bidenhq) on Super Bowl Sunday, despite previous security concerns.
The account is managed by his campaign team, which certainly aims to engage young voters with humorous & hilarious content.
Biden opted out of the Super Bowl interview for a second year, making a TikTok video about the teams instead.
In April 2023, several government agencies & states including New York have banned TikTok from Playstore & Appstore following the security concern.
There were worries about ByteDance being able to access U.S. data through TikTok, so steps were taken to protect against cyber threats.
In December 2022, Biden approved a limited TikTok ban, restricting the use of federal government employees.
TikTok has stated that they are committed to making significant investments in security measures to prevent any unauthorised access to data from the US.
His campaign aims to engage voters on social media despite bans in some states and federal agencies.
Some view the campaign as a practical strategy to connect with voters, while others regard it skeptically because of the ongoing security concerns.