From Viral Sketches to Viral Swatches: The Ankush Bahuguna Story!

IFP SEASON 15

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Ankush Bahuguna started as the funny guy on your feed. Relatable sketches. Everyday characters. Instant connection.

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He first gained popularity as part of the digital collective MensXP. Comedy was his entry point. Authenticity was his superpower.

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But Ankush was never just about punchlines. He slowly began sharing something unexpected. Makeup.

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At a time when men and makeup were rarely seen together, Ankush made beauty content honest, simple and stigma free.

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No filters. No pretending to be an expert. Just real experiments, real skin and real conversations.

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His makeup videos did more than trend. They made beauty feel inclusive and cool for men across India.

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The world noticed. He made it to the Forbes Top 100 Digital Stars list in 2023, a big moment for Indian creators redefining beauty.

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From Mumbai to Los Angeles, his journey went global. At a Rare Beauty event in LA, he met Selena Gomez, a full circle moment for a beauty creator.

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Today, Ankush Bahuguna is more than a content creator. He is proof that breaking stereotypes can build a whole new lane.

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