Indian film actress Kriti Sanon has stepped into the skincare arena with a brand that promises simplicity, effectiveness, and affordability.
Kriti Sanon has partnered with PEP Technologies (parent company of mCaffeine) to launch a skincare line called Hyphen.
She is not only the face of Hyphen but also serves as the co-founder and chief customer officer of the brand.
Hyphen aims to provide straightforward and practical skincare solutions to its customers.
The brand emphasizes a combination of natural ingredients and scientific expertise to deliver products with multiple skincare benefits.
They initially introduced four products, all of which are clinically tested, Peta-certified, vegan, and environmentally conscious.
The skincare brand's product range is budget-friendly, with prices ranging from INR 449 to INR 649.
The products include an SPF 50 sunscreen, a glow serum, a face cream for oily and combination skin, and one for dry skin.
Customers can find Hyphen's products and learn more about the brand on their website, letshyphen.com.