Shayan Roy shares insights on his love for music, memorable BuzzFeed days, and the creative process behind his viral Bengali parodies on The Social Nation Show.
Hailing from Shilong, as a child, Shayan created imaginary friends & characters, which later influenced his content creation, especially in making reels with multiple characters.
His early experiences in recitation competitions & performing on stage helped him develop confidence, making him comfortable online.
At first, he had mixed feelings about music, but after trying out different genres, he began to appreciate it more.
His time at BuzzFeed was crucial for his career, allowing him to explore writing and video production during an important period for digital media in India.
During the lockdown, Shayan created content with his parents, strengthening their bond, leading to his mom becoming a content creator.
He believes successful brand collaborations need creative freedom and vision alignment, with One Digital Entertainment filtering out such opportunities got easier.
The term "Culture Traitor" in his Instagram bio comes from a comment on one of his reels, which he found humorous & decided to own as part of his identity.
Renowned for his Bengali parodies, he is especially recognized for the "If _ were from Mumbai" series, which gives a Mumbai twist to trending songs.
The content creation process during the lockdown brought Shayan closer to his parents, especially his mom, turning her into his best friend & co-creator.