Puma is a quality-driven brand, acquiring passion for sport and innovation, which unintentionally planted the seeds of becoming one of the world's leading sportswear brands globally.
Founded by Rudolf and Adolf Dassler, who began making shoes in their mother's kitchen in 1924, were passionate about their brand and committed to innovation.
Initially, the Dassler brothers collaborated to craft top-notch shoes that enabled athletes to perform at their peak.
Today, PUMA is dedicated to innovation and sustainability, using latest technologies in their sneakers.
It's made with nitrogen-infused PEBA foam, the cushioning tech is revolutionary, giving great responsiveness and energy return.
It has a customizable lacing system, featuring a network of loops and laces that can be adjusted to create a snug and supportive fit.
It is an experimental shoe that uses living microorganisms to adapt to the wearer's foot. It also has a bioactive upper that maps the foot and creates personalized ventilation.
This is one of the most cutting-edge examples of self-lacing shoe technology that controls the shoe's internal string with the help motor.
This is a groundbreaking innovation, featuring a microchip installed in the heel that can track distance, time, and calories burned.
Starting in a small kitchen and now with worldwide reach, PUMA's history showcases the impact of innovation & a commitment to excellence.