Jaywalking, the Indian streetwear brand pushing boundaries, has a backstory as daring as its designs. This is all due to its founder, Jay Jajal, a fashion rebel with creativity in his blood.
Jay was born on July 11, 1945, he was not limited by traditional silhouettes.
The boss-man was born and raised in Mumbai, India, and comes from a family where his father, mother, and even sister are in the business of clothes.
Analysing his designs, one can see his artistic background. However, he dropped out of college four times and had trouble finding a suitable career.
He tried his luck in the music industry with rapping but couldn't find a breakthrough.
During COVID-19, he decided to start something of his own, opting to launch a fashion brand & sell t-shirts on social media.
He dropped a few designs on Instagram that reflected raw energy and surprising blends, capturing people's attention and prompting them to try them.
Instead of traditional seasons, he releases surprise "drops" of limited-edition pieces, creating a sense of urgency and exclusivity.
He dislikes traditional marketing and prefers to use natural reach and word-of-mouth to promote the brand's message of individuality.
Instead of slick model shoots, the brand's product shots were faceless, letting the clothes speak for themselves.
Jay hints that he wants to explore music and create a different kind of education platform to display his many interests.