Twitter's new move regarding their ad revenue sharing program for creators on the platform is a positive step for the company.
Twitter is now sharing ad revenue with creators who meet certain criteria.
Creators must be Twitter Blue subscribers and have earned more than 5 million tweet impressions each month for the last 3 months to be eligible
They will then receive a 5% cut of the ad revenue generated from ads shown to other verified users in their reply threads.
Payment for the creators will be carried out via the Stripe app.
This is a significant change for Twitter, as it is the first time that the platform has shared ad revenue with creators.
Twitter is levelling the playing field with other platforms, such as TikTok and YouTube, which offer more lucrative monetization opportunities for creators.
Some creators have welcomed the opportunity to earn money from their tweets, while others have criticized the program for being too restrictive.
Only time will tell whether the program will be successful in attracting and retaining creators.