Katrina Kaif's Kay Beauty has emerged as a big player In the world of beauty and cosmetics in the short span of just three years.
Kay Beauty's success began with Katrina Kaif's manager, Vivek Kamath, introducing her to Falguni Nayar, the CEO, and founder of Nykaa.
Kaif's passion, dedication, and commitment to perfection have played a significant role in Kay Beauty's success.
The brand invested months in rigorous testing and development to ensure each product meets high standards.
They found gaps in the Indian beauty market and introduced products like illuminating primer drops and liquid colour correctors.
Kay Beauty's success has been authentic and organic, with fellow industry colleagues requesting their products due to their popularity.
Despite offering high-quality products, Kay Beauty maintains affordable pricing, making it accessible to a wide range of consumers.
Katrina actively engages in the brand's marketing, ensuring her genuine passion for makeup shines through in the campaigns.
The brand uses influencer marketing to educate consumers about product suitability for different skin tones across regions.