With the introduction of Azorte, Reliance Industries aims to carve out a larger slice of the rapidly evolving fashion industry. Read on to know more.
Azorte is Reliance's first premium fashion and lifestyle store that aims to capture a larger share of India's luxury market.
The Azorte store chain is part of Reliance's broader vision to diversify its business portfolio and strengthen its presence in the retail industry,
Reliance Retail's luxury and lifestyle expansion has been spearheaded by Mukesh Ambani's daughter, Isha Ambani.
They aim to cater to the growing demand for international and contemporary fashion among the Gen Z in the luxury market.
The first Azorte store was launched in Bengaluru in September 2022.
In September 2022, the company claimed that it would open 40 Azorte stores within 9 months. However, it has only opened 7 till date.
Azorte currently has seven offline stores in major cities like Mumbai, Pune, Hyderabad, Gurugram, and Bengaluru.
Akhilesh Prasad, CEO of fashion and lifestyle at Reliance, said Azorte would contribute 15% incremental revenue to their fashion and lifestyle business in 3 years.