Food Pharmer a.k.a Revant Himatsingka is an Indian author & content creator with 2.3 million Instagram followers, who has launched the "Label Padhega India." But what is it? Let's find out!
Revant is a content creator who promotes healthy eating with a touch of humor, aiming to educate people about healthy eating habits on social media platforms.
"Label Padhega India" is an initiative by Revant that urges people in India to read labels on everyday packaged foods they purchase.
The campaign is introduced a social media challenge prompting people to post label photos and tag others, which will help spread awareness.
He collaborated with Indian celebs & influencers like Namita Thapar, Dinesh Karthik, Flying Beast, Masoom Minawala, & more to support the cause.
He also promises to give gifts to participants & plans to personally meet some of them, encouraging wider participation.
He gained fame by exposing excessive sugar in Bournvita & Lay’s use of palm oil in 2023, which led to nationwide discussions & positive changes.
Besides Bournvita, he also targeted Maggi, questioning their claims about the nutritional content of atta noodles, pushing for more accountability in food labeling
As a Business School grad, he was interested in writing, which led him to "Selfienomics," the first Indian self-help book for young people.