YouTube is a diary of culture and trends, and aesthetics is just one of them. Aesthetic in simple words refers to beauty and art preferences, which pleases you. This category is often explored by Gen Z, and with their creative thirst, they are always up to something unique.
On August 19, 2021, YouTube Official Blog shared “The rise of aesthetics”, in which they admitted that after cottagecore aesthetic caught people’s attention YouTube’s “Culture & Trends team decided to crunch the numbers and explore the data.” Further, YouTube Official Blog stated, “Cottagecore is just one of many aesthetics that since 2015 have racked up more than 1 billion cumulative views on YouTube.”
Taylor Swift’s ‘Cardigan’ is one epic example of cottagecore which includes elements of folklore like homespun-looking clothing, candles, and earthy tones. Check it out here:
In the world of aesthetics, apart from cottagecore, there are royaltycore, dark academia, bardcore, Y2K, dreamcore, and weirdcore. These are the popular identity types that are flourishing on YouTube. As per YouTube Official Blog, “Each aesthetic has its own style of music, fashion, design and a core identity, with creators sharing playlists and guides for each one.”
Here’s an example of dark academia by Mariel which includes gothic vibes:
Check out Y2K aesthetic shared by Maya Zaya:
To know more about the different types of aesthetics, tap HERE!
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