Whisper Drops Bold New Campaigns Raising Awareness About Menstrual Health

Whisper India is killing it with back-to-back with its bold new campaigns that are set to make some serious noise! The brand made yet another bold and amazing statement with its billboard advertisement campaign, showcasing a girl covering her back.

During intense periods, women often worry about leaks and stains. This billboard prowess features a girl discreetly protecting her back, highlighting this common concern in a quirky way.

The Heavy Flow Campaign

This campaign has been conducted in big cities, turning heads with its visual appeal. Whisper coined the slogan “Real Period, Real Solution!,” creating a clever, bold, and well-executed “Heavy Flow” awareness campaign in the market.

Whisper’s bold approach doesn’t just stop at billboards. The campaign extends across social media platforms like Instagram, sparking conversations and encouraging women to share their own stories and experiences.

To promote its Whisper Ultra XL for heavy flow, the brand collaborated with creators from across the country like Aishwarya Mohanraj, Aims (justaiming), Sristi Pradhan (shrewiish), and Vinewali (Vrushali Jawale), amongst many others. They depicted various scenarios where the Ultra XL pads act as their saviours.

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#KeepGirlsInSchool Movement

In light of Menstrual Hygiene Day on May 28, Whisper raised awareness about the early onset of menstruation among young girls as part of the fifth edition of its #KeepGirlsInSchool (KGIS) movement. With girls starting their periods as early as 8 years old, creating awareness early on is crucial. Without proper period education and access to period products, 26 million girls risk dropping out of school. Studies show that 1 out of 5 girls could drop out due to these issues.

In India, many girls begin menstruating at the age of 8, increasing their risk of skipping school or dropping without timely education. To back this up, Whisper is leading efforts to educate girls about menstrual hygiene, dispelling myths and taboos, and reducing dropout rates caused by lack of information & products. Whisper’s KGIS program has taught over 100 million schoolgirls and mothers about periods, providing free sanitary napkins.

The brand’s new film features young girls who are unaware of menstruation, imagining the worst scenarios for unexpected bleeding in a friend. The film normalises menstruation with a catchy jingle, “periods ka matlab healthy hai aap,” (periods mean you are healthy), featuring the Bollywood powerhouse singers Sunidhi Chauhan and Shreya Ghoshal, contributing to the cause in their style.

Moreover, Girish Kalyanaraman, VP of Procter & Gamble emphasised brand’s commitment to period education in over 60,000 schools. KGIS aims to reduce menstruation stigma, create awareness, and keep girls in school through education and support.

First Period Stories With Nikhil Taneja

Co-founder and Chief of We Are Yuvaa, Nikhil Taneja also took an initiative with Whisper unfolding and debunking myths on “Periods.”

Nikhil collaborated with renowned personalities of digital landscape, like versatile actress & director Renuka Shahane, the Doctor, Author, & Educator, Tanaya a.k.a Dr. Cuterus, and the influential content creator Apoorva Mukhija, widely recognized as The Rebel Kid.

The video talks about the significance of making discussions about menstruation more acceptable, addressing the lack of education and stigma related to periods, and underscoring the importance of open conversations involving all genders to foster a more empathetic and inclusive atmosphere.

Did You Know?

71% of girls are unaware of menstruation before their first period, which highlights the importance of education and open conversations about puberty and periods across all genders. Moreover, Renuka, Tanaya, & Apoorva share their “first period stories,” highlighting the support they received from their families during this significant period.

This interactive element not only raises awareness but also fosters a sense of community among women. Ultimately, by addressing real concerns with a mix of humour and practicality, Whisper’s brand campaigns always effectively break the taboo around menstrual health and empower women to embrace their periods with confidence.