Our country has witnessed an extraordinary surge in the world of content creation in the past few years, transforming the entertainment landscape. Fueled by the need to create relatable content and engage the audience, the creator industry has blossomed into a powerful and influential force.
With everything going digital, brands and businesses too wish to partner with creators to reach their online target audience. From YouTube sensations and podcasters to social media influencers, India has become a hotbed of creative talent, producing diverse and engaging content across various genres. The increasing global recognition speaks to their reach and influence amongst the masses.
“From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Yashraj Made The Official Track For The Indian Hockey Team
The musical maverick Yashraj Mukhate has done it yet again. He created the official song for our Hockey team that’s representing India at the Olympics 2024. And it’s a banger! “I’m so proud of this one. Jaise dimaag me tha waisa hi bana hai exactly,” he expressed in his post.
Also Read: Yas Island Hosts Creators For Warner Bros. World Adventure
Sejal Dropped A New Song
Sejal Kumar is on a roll. She recently dropped her latest single “Yakeen” on her YouTube channel. The song talks about her personal journey when she lost belief in herself. From the set design to the styling to her voice, everything about this music video is beautiful!
Hegde & Shetty Sisters Start A Dinner Party
Aashna Hegde wanted to start a podcast since forever and she finally did by roping in all her sisters – Khushi Hegde, Esha Shetty and Shloka Shetty. “Dinner Party” delves into the world of these 4 siblings who will share their family dynamics, sisterhood & unique stories that shape the lives of Millennials & Gen Z. In the first episode, they spoke about stories they had never shared before and in episode 2 they discussed unconventional careers.
Prajakta Is Set To Make Her Theatre Comeback
With “External Affairs“, Prajakta Koli a.k.a MostlySane is making her way back to theatre with Abhinav Sharma, Taaruk Raina, Garima Yajnik, and Adhaar Khurana. The first show will take place tomorrow at Prithvi House, followed by more shows which are already sold out!
Rani KoHEnur At Amazon Creator Connect: Beautyverse
Sushant Divgikr a.k.a. Rani KoHEnur had a great evening at the Amazon Creator Connect: Beautyverse edition. The Queen had a great evening trying various beauty products, having an insightful discussion with Sumukhi Suresh, and just having a whole lot of fun! We also spotted Sejal Kumar at the event.
Aashna Goes Shopping At The New H&M Store
Influencer Aashna Shroff was at the opening of the newest H&M store in town – at Bandra Linking Road. She indulged in a shopping spree as she gave us a sneak peek into the store and the brand’s latest collection!
Sumukhi Opens The Show
Sumukhi Suresh laughed when she was first told that she would open the show for ASAL by Abu Jani Sandeep Khosla. The designer loved Sumukhi’s Hoemonal so much that he asked her to open his Delhi show for the Indian Couture Week. And it happened, and she slayed!
Himanshu Dulani Announced His USA Tour
The prolific dancer is taking over the United States of America. Himanshu dropped the amazing news on his Instagram – he is all set to tour the USA in August. He is covering 7 cities in 11 days and his fans there can’t wait to meet him!
Funcho At Hardik Pandya’s Merch Launch
The dynamic duo Dhruv and Shyaam congratulated Hardik Pandya on the launch of his new athleisure brand with FanCode. “Abse gym mein, ground pe har jagah bas yahi pehen ne ka♥️” wrote Funcho about the FanCode x Pandya performance wear.
See Us At The YouTube Fan Fest 2024 Tomorrow!
YTFF is back with a bang and this year we have a stellar lineup of everyone’s favourite YouTubers in attendance! Celebrating 10 years of The YouTube Fan Fest, August 1 is going to be a night to remember! Come say Hi to us if you’re there, we can’t wait to see you 🙂
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
