POV: You’re scrolling at 2 a.m. and another “POV” reel hits you right in the feels.
Sound familiar? That’s because POV (point-of-view) content has become the internet’s favorite storytelling tool, and it’s showing no signs of slowing down.
At its core, POV content is simple: creators put you in someone else’s shoes, whether it’s a relatable “POV: You’re the friend who never replies on time,” or a dramatic “POV: You run into your ex at a wedding.” But what makes it so addictive? Let’s break it down.
1. It’s Relatable AF
POV content taps into universal experiences. It’s like creators are saying, “Hey, this is your life too, right?” From awkward social interactions to sibling banter, the best POV reels turn personal quirks into shared jokes.
Think of creators like Ankush Bahuguna, who nails relatable everyday humour, or Sakshi Shivadasani, whose POVs about friendships and dating get millions nodding (and laughing). It’s no wonder audiences keep hitting replay.
2. It’s Storytelling in 30 Seconds
Attention spans are shrinking, but stories aren’t going anywhere. POV content is basically mini-theatre on your feed. In a single reel, creators set the scene, introduce characters (sometimes just themselves), and deliver a punchline or emotional twist.
UnCouple (Smarni & Vidur Dhar), for example, use transitions and short skits to turn POVs into entertaining micro-dramas. It’s storytelling you can consume between metro stops.
3. It Feels Personal
POV videos are designed to make the audience feel seen. Whether it’s a funny take on Indian parents or the thrill of festival prep, viewers instantly project themselves into the scenario. That intimacy is gold for creators looking to build community.
4. Brands Love POVs Too
From food chains to fashion labels, brands are hopping on the POV wagon. Why? Because POVs don’t feel like ads, they feel like conversations. A POV reel about “when your pizza finally arrives after 40 minutes” can sell a slice without being salesy.
5. It’s the Perfect Trend Chameleon
The POV format works across genres, comedy, beauty, fashion, music, even activism. That’s why it’s not just creators but also meme pages, indie musicians, and influencers using POVs to catch attention.
The Future of POV Content
Will POVs fade like other trends? Unlikely. They’re flexible, easy to make, and endlessly relatable. In fact, we’re seeing creators push the boundaries, turning POVs into cinematic edits, collabs, and even mini-series.
So the next time you scroll past one, don’t fight it. Just admit it: POV content isn’t just a trend, i’s the internet’s favourite mirror.
