Celebrity skincare launches usually follow a familiar script: a star lends their name and face to a product line someone else formulated, a few Instag…
A Woman Led Food Venture Toastid is built around Mehek's love for food, but also around the fact that she chose to build a serious food business in…
Every brand marketer knows the problem: a creator has a huge following, but the campaign still underperforms because the audience never really matched…
The 78th Emmy Awards wrapped up on September 14, 2026, at the Peacock Theater in Los Angeles, and it turned out to be one of those ceremonies where th…
New Delhi, September 8, 2026: Opraah, a creator management company representing some of India’s leading digital creators, announced “OPay: 48 Hour Cre…
Bollywood promotions have come a long way from television appearances and city tours. Today, some of the biggest conversations around films begin on Y…
For creators, social media is often where ideas come to life. For Natasha Nazir, it has become the starting point for something much bigger. The li…
In a digital landscape overflowing with food trends, viral recipes, and endless cooking hacks, Parul Gupta has built something far more valuable: trus…
Wedding content has always been popular online, but few creators have managed to capture both the glamour and the chaos that come with planning a wedd…
India’s independent music scene has never been more diverse, but every now and then a band emerges with a sound that feels impossible to place into a …