In a world that’s always scrolling, sometimes the most beautiful moments happen when you put your phone down. For Vividh, the face behind The Kurta Guy, Diwali isn’t about grand gestures or perfect Instagram grids. It’s about the small, familiar things: the smell of ghee-laden sweets, a slightly itchy new kurta, and the sound of family laughter echoing through the house.
“Honestly, it’s all of it — the food, the lights, the laughter, and especially the chaos,” he says with a smile. “It’s that beautiful kind of chaos that feels like home.”
For him, the festival isn’t complete without lending a hand in decorations, lighting diyas with his mom, and watching the house glow in warmth, both literally and emotionally. His memories of childhood Diwalis, of sparklers lighting up balconies and sweets that never seemed to end, have become his emotional anchor. “Back then, there were no phones, no pictures. Those are the moments that come rushing back every year,” he recalls. “Even today, I still chase that same old-school Diwali – the one filled with noise, food, and family.”
When Vividh becomes just Vividh again
As a creator whose brand blends humour, nostalgia, and heart, you’d expect Vividh’s Diwali to be a content marathon. But he shares that it’s the one time of year he tries to switch off.
“The day starts with a small pooja, a new kurta of course, and brunch waiting to be served,” he laughs. “Food takes centre stage, there’s always something frying in the kitchen, someone stealing snacks before being served. On Diwali, I usually try being Vividh and not The Kurta Guy, so I can actually enjoy every moment.”
It’s this human, grounded perspective that’s made his content resonate because behind the jokes and reels is someone who values the “real” side of life.
Losing everything, rebuilding stronger
In 2022, Vividh lost his first Instagram account – years of effort, audience, and identity wiped out overnight. It could’ve broken him. Instead, it became a turning point.
“That phase taught me more than any success ever could,” he admits. “But what surprised me was how the community responded. People started resharing my new handle, cheering me on to rebuild. It reminded me that beyond algorithms and numbers, there are real people who believe in what you do.”
That lesson in resilience redefined how he approaches content, not as a race, but as a relationship. “Now, I value it all a lot more because I know what it’s like to have people who stick around.”
When #AdsCanWait hits home
In an age where Diwali often means deadlines, brand drops, and festive collabs, the pressure on creators is real. Yet Vividh sees both sides.
“I completely get it. Festivals are huge opportunities – and there’s nothing wrong with wanting to make the most of it. But we also need to remember why we started creating in the first place – to tell stories, to connect, to celebrate what’s real. Sometimes in the rush to post, we forget to live the festival we’re talking about.”
His advice? “Do your collabs. Make the bag. But also take a beat, eat, laugh, and be present. Because both things matter creating memories and making magic.”
Of humour, food, and the timeless kurta
Humour, for him, is the language of love. “In an Indian household, everything – from scoldings to celebrations has a funny side if you look closely enough,” he laughs. “Especially during Diwali, desi humour connects us instantly. We’ve all lived those same scenes. Laughter becomes the common language that bridges it all.”
And of course, the kurta his signature look isn’t just a style choice. “I’ve always loved wearing it. It’s breezy, versatile, and somehow makes me feel confident and grounded. Over time, it became part of my identity and storytelling.”
When asked what Diwali tastes like, his answer is as comforting as his content: “Murukku, Payasam, and a banana leaf meal, that’s when Diwali truly feels like home.”
A message from The Kurta Guy
Before signing off, Vividh shares a sentiment that sums up his world view perfectly:
“This Diwali, take a pause. Be present, laugh louder, eat well, and spend time with the people who make you feel at home.”
Because as The Kurta Guy reminds us – sometimes, the best moments aren’t captured. They’re simply lived.
