While Indian beauty brands are steadily receiving more and more attention on the global front, Indē Wild has now taken the biggest leap forward. The beauty brand has recently become the first homegrown beauty brand to launch at Sephora U.S., marking a major milestone not only for the brand but also for India’s entry into the global beauty market.
Started by global creator and entrepreneur Diipa Büller-Khosla, Indē Wild has finally made its official debut on Sephora.com on March 3, 2026, and will be available at 178 stores across the United States starting March 13, 2026. This marks a major shift as Indian beauty formulations are finally being recognized and placed within the mainstream global market.
This marks a major milestone not only for the beauty brand but also for beauty enthusiasts and entrepreneurs within India.
The Story Behind Indē Wild
Indē Wild was launched in 2021 by Diipa Büller-Khosla, a world-renowned influencer, entrepreneur, and supporter of Indian culture and beauty practices. Even before the launch of the brand, Diipa had already gained a huge following worldwide through her online platforms, where she often expressed her opinions about skincare practices that are deeply rooted in Indian culture.
Through Indē Wild, Diipa wanted to create a brand that would be able to combine ancient Ayurvedic wisdom with modern science.
The brand has introduced the concept of “Ayurvedistry™,” which is the combination of Ayurvedic ingredients with scientifically-tested formulas. The goal is to create products that would pay homage to Indian beauty practices while also meeting the requirements of modern skincare consumers worldwide.
Among the most popular products of the brand is its Champi Hair Oil, which is inspired by the ancient Indian practice of oiling the scalp to promote hair and overall wellness.
How Indē Wild Is Blending Tradition with Modern Beauty
The beauty philosophy of Indē Wild stands out as it combines tradition with modernity. The products of the brand use traditional herbs such as Ashwagandha, Turmeric, and Amla, but at the same time, they are infused with dermatologically tested ingredients that are popular with today’s beauty enthusiasts.
This has helped the brand connect with not only the people of India but also the international community who are eager to explore the beauty traditions of India.
The products of the brand are also modern beauty products as they are designed to meet the requirements of today’s beauty enthusiasts who are keen on clean beauty products, effective ingredients, and a responsible approach to beauty and hair care.
A Major Milestone for Indian Beauty Brands Globally
The entry of Indē Wild into Sephora U.S. is a major milestone for beauty brands originating from India who are keen to take the beauty market globally. It is not easy to transition from an e-brand to a global prestige beauty brand.
The link between Indē Wild and Sephora not only provides a new market for the brand but also represents the growing interest of the global beauty community to discover Ayurvedic beauty solutions.
For Diipa Büller-Khosla, the accomplishment is more than just the growth of the retail side of the business. It is the potential to be able to share the beauty of India with the world and to show that heritage brands can thrive on the global stage.
And with the launch of Indē Wild in Sephora U.S., the brand has taken a major step towards this end.
