Comic, creator, and performer Raunaq Rajani is bringing his trademark wit into the world of superheroes with his latest collaboration with Prime Video India for the promotion of Spider-Noir.
Known for his observational humor, deadpan delivery, and internet friendly comedy style, Raunaq recently joined the streaming platform for a playful campaign around the much talked about noir inspired superhero series starring Nicolas Cage.
The collaboration taps into exactly the kind of humor audiences already associate with Raunaq online casual, self aware, and sharply relatable while also matching the eccentric tone surrounding the show’s dark yet stylised universe.
“Spider-Noir,” based on Marvel’s Spider-Man Noir comics, follows Ben Reilly, a private investigator navigating 1930s New York while secretly operating as the city’s only superhero. The series premiered globally on Prime Video in May 2026 and is available in both “Authentic Black & White” and “True-Hue Full Color” viewing formats.
Raunaq Rajani’s Comedy Style Fits Perfectly Into Internet Campaign Culture
In the past few years, Raunaq Rajani has garnered an internet following based on his stand-up comedy videos, podcasts, live performances, and internet content that resonates easily with viewers.
Raunaq has become a well-known figure in Indian internet circles thanks to his conversational and awkwardly natural style of comedy. Through podcasts, live acts, and collaborations, Raunaq has made himself known as one of the most recognizable comedians among internet communities.
Unlike other celebrities who adopt an image of being famous while campaigning, the style of Raunaq’s comedy allows for spontaneity and self-awareness when collaborating on branding and endorsements, thus allowing campaigns to be more entertaining rather than promotional. This approach is precisely why the “Spider-Noir” campaign stands out.
Prime Video India Continues Leaning Into Creator-Led Entertainment Campaigns
The partnership also highlights the trend where streaming entertainment channels have begun using their dependence on creator based internet culture for marketing global releases.
Apart from relying only on videos and traditional interviews, streaming entertainment channels like Prime Video India have begun involving comics, creators and digital personalities who can help promote projects through comedy, authenticity and memes.
In case of “Spider-Noir,” such an approach makes sense considering the uniqueness of the project and the way in which it combines noir and comic elements. Starring Nicolas Cage, “Spider-Noir” has created quite some buzz across the globe due to its unique black and white approach.
Inviting Raunaq Rajani to join Prime Video India for “Spider-Noir” makes the show even more accessible to internet savvy viewers from India.
