Every year, on the auspicious occasion of Janmashtami, brands from all around the world join in the festivities to celebrate the birth of Lord Krishna. This vibrant festival serves as a reminder of the rich cultural heritage and spirituality. One of the most enchanting aspects of this celebration is Dahi Handi, which adds an extra layer of excitement to the festivities.

Brands are often seen incorporating Dahi Handi-themed activities into their campaigns, highlighting the human pyramid formations and the cheerful attempts to break the hanging pot filled with yogurt, symbolizing Lord Krishna’s love for dairy products. In recent years, the digital landscape has amplified the celebration, with brands utilizing social media to engage with their audiences in a heartwarming manner.

Janmashtami celebration by Brands
Image Source: Pinterest

We’ve compiled a selection of the finest brands and their fun campaigns celebrating the spirit of ‘Janmashtami’:

Reliance Digital

Reliance Digital wholeheartedly joined in the vibrant celebration of Janmashtami, sharing the joy and auspiciousness of this special occasion with all of you!

As part of our festive tribute, we created a cute and captivating graphic video featuring a Krishna Ji stencil. This artistic representation beautifully encapsulates the spirit of Janmashtami and the essence of Lord Krishna’s divine presence. With this heartwarming gesture, we aimed to spread the blessings and happiness of Janmashtami far and wide. May everyone’s life be as vibrant and joyful as the festivities of this auspicious day. Happy Janmashtami from Reliance Digital!

Tata Play

Get ready for an irresistible dose of cuteness that will have your heart brimming with joy! Step into the world of Tata Play, where they blend creativity with the charm of childhood festivities in a reel that’s sure to warm your heart.

The campaign shares a heartwarming montage of children celebrating Dahi Handi outside their homes. But here’s the twist – right by the window, you’ll spot a remote control with the clever caption, ‘Aaj nazar handi pe hai.’ It’s a visual treat that perfectly captures the essence of the festivities and Tata Play’s commitment to making everyday moments extraordinary. So, get ready to enjoy this delightful reel where tradition meets technology, and joy knows no bounds.

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Discovery Kids

Discovery Kids India embarked on a mesmerizing journey with a special campaign that brought a touch of magic to the screens. They celebrated the spirit of Janmashtami with Kris, who transformed into various avatars of Lord Krishna.

This campaign is a tribute to the timeless stories of Lord Krishna and his divine leelas. Kris embraced the essence of Krishna Ji’s character and brought his playful, wise, and loving nature to life in captivating ways. Join and see this extraordinary voyage through his enchanting avatars, a celebration of devotion, storytelling, and the spirit of Janmashtami, and get ready to be immersed in the world of Krishna’s teachings like never before.

Bajaj Allianz

Bajaj Allianz Life Insurance also joined the celebration by making this Janmashtami truly special for everyone! They embraced the festive spirit wholeheartedly and extended their warmest wishes to you. But that’s not all, the celebration doesn’t stop there. They marked this auspicious occasion by sharing a heartwarming Instagram post that captures the essence of Janmashtami’s joy and wisdom.

As Lord Krishna inspired millions with his teachings and actions, they aim to inspire everyone to achieve their life goals through financial planning. So, here’s to a happy and prosperous life, filled with love, laughter, and the fulfillment of your aspirations. Happy Janmashtami from Bajaj Allianz Life!

Cartoon Network

Cartoon Network also became an integral part of the Janmashtami celebration, adding a sprinkle of fun and frolic to the festivities! They shared a delightful Instagram post featuring Tom, Teen Titans Go, and Ben10.

These beloved characters can’t wait to dive into the celebration, and along with them is a quirky caption that says, ‘Keep that dahi ‘handy’ because we want some.’ They’re all set to spread smiles and laughter this Janmashtami. Just as Lord Krishna’s playful nature touched hearts, Cartoon Network characters also added an extra dose of fun to your celebrations. Wishing everyone a Happy Janmashtami filled with laughter and lots of love!

Pogo TV

Last but certainly not least, Pogo TV India, our childhood bestie, also wholeheartedly joined in the Janmashtami spirit and celebrations with their campaign!

In a heartwarming tribute, they brought together Krishna Ji playing his divine flute alongside Bheem and his team. Together, they filled everything around with joy and music, creating a ‘surila shor saari nagri mein‘ that resonated with the spirit of Janmashtami. As they believe in spreading happiness and laughter, just like Lord Krishna’s playful demeanor. This Janmashtami, may your life be as melodious and vibrant as the celebration itself. Happy Janmashtami from Pogo TV!

As we conclude this Janmashtami celebration with our beloved brands, let’s cherish the joy and wisdom they’ve shared. May your life be as bright and joyful as these festivities. Wishing you a Happy Janmashtami filled with laughter, love, and lots of delicious dahi!

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Aditi Singh Rajput