Is the OTT – Theatre divide real? ‘Bandaa’ Proves Otherwise

Manoj Bajpayee is a highly acclaimed Indian actor known for his versatile performances in films and web series. With his impeccable work, he is often known for breaking records and establishing new standards. This time his film, ‘Sirf Ek Hi Bandaa Kafi Hai’ an OTT release will now move to theatres in selected cities and States owing to its success on ZEE5. The overwhelming storyline, topped with brilliant performances, has urged the filmmakers to release the film on the big screen. Apart from being a big win for OTT, this movie also blurs the divide between OTT and theatre, proving how these two and only different sides of the coin, and can coexist with each other.

Ek Bandaa Hi Kaafi Hai

Ek Bandaa Hi Kaafi Hai or Bandaa released on ZEE5 on 23rd May 2023. Since its premier on the platform, it has made headlines for a brilliant movie and has been appreciated by audiences and critics alike. Directed by Apoorv Singh Karki, the movie stars Manoj Bajpayee as a regular session court lawyer who stands behind a sexual abuse survivor and wins her the dignity she deserves. Standing against powerful entities this courtroom drama is a must watch for its mind blowing writing and acting.

A gem of this kind, definitely grabbed the much deserved attention and therefore a theatrical release has been decided in Delhi, Mumbai, Uttar Pradesh, Rajasthan and Bihar. Initially, the movie will be released in theatres in 20 locations and will continue to stream on ZEE5 as well.

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OTT and Theatre To Co-exist

Bandaa is one of those movies that has proved that OTT and Theatres can co-exist and are in fact complementary to each other. While OTT platforms have undoubtedly disrupted the traditional movie theatre industry, it’s important to note that the threat they pose is not absolute or all-encompassing. 

In fact, OTT platforms and traditional movie theatres can coexist and cater to different preferences and viewing experiences. Both mediums offer unique benefits and appeal to different audiences, providing a diverse range of choices for entertainment consumers.

Diverse Viewing Experiences

Movie theatres provide a communal and immersive experience, with larger screens, surround sound, and the atmosphere of a shared space. On the other hand, OTT platforms offer the convenience of watching movies and shows from the comfort of home, with flexible viewing options, personalised recommendations, and the ability to pause, rewind, or watch on multiple devices.

Variety of Content

Both theatres and OTT platforms offer a wide variety of content, but their catalogues may differ. Theatrical releases often focus on blockbuster films, big-budget spectacles, and immersive cinematic experiences. OTT platforms, on the other hand, offer a broader range of content, including independent films, documentaries, TV shows, and niche genres that may not receive a wide theatrical release.

Accessibility and Convenience

OTT platforms provide easy access to a vast library of content, anytime and anywhere, with a simple internet connection. This accessibility is particularly beneficial for individuals who may have limited access to movie theatres or prefer the convenience of streaming content on-demand. Theatrical releases, on the other hand, offer a unique experience for those who enjoy the big screen and the social aspect of going to the movies.

Revenue Streams

Theatrical releases contribute to the box office revenue, which has traditionally been a significant source of income for filmmakers and studios. However, the rise of OTT platforms has provided additional revenue streams for content creators. Many movies and shows are now being released simultaneously in theatres and on streaming platforms, allowing filmmakers to cater to both audiences and potentially maximise their earnings.

Market Expansion

OTT platforms have expanded the market for content consumption by reaching a global audience, including those in remote areas without easy access to movie theatres. This expansion has allowed diverse voices and stories to reach a wider audience, promoting inclusivity and supporting a more diverse range of content.

Ultimately, the coexistence of OTT platforms and theatres provides viewers with more choices and opportunities to enjoy a variety of content in different formats. It’s a dynamic and evolving landscape, where both mediums can thrive and continue to meet the entertainment needs of a diverse range of audiences.