Brands

Yuvaa and Snapchat Launch #CareNotControl for Teen Digital Wellbeing

Yuvaa and Snapchat Launch #CareNotControl to Redefine Digital Wellbeing Conversations In a world where “online” and “real life” increasingly overlap,…

2 months ago

Nailinit Express Launches India’s First Express Nail Bar at Jio World Drive, BKC

India’s Fastest Nail Bar Is Here: Nailinit Express Debuts at Jio World Drive, Mumbai Nailinit Express, India’s first-ever express nail…

2 months ago

MerchGarage Diwali Swag Sale 2025: Your Festival Wardrobe Just Got a Major Upgrade

Diwali is here, and so is the festival-first shopping spree you didn’t know you needed! MerchGarage, India’s favorite hub for…

2 months ago

How Sarah Sarosh Turned Coffee Obsession Into Impulse Coffees Brand

If you’ve ever wondered what happens when a creator’s love for coffee turns into a full-blown brand, meet Sarah Sarosh…

2 months ago

Why Conscious Mithaiwala Is the Guilt-Free Indulgence This Diwali

Yeh Diwali, Conscious Wali,  because what’s a festival without mithai? India’s festive season is incomplete without the sparkle of diyas,…

2 months ago

Festivals = Content Festivals: Why Brands Bet Big on Creators Every Festive Season

If India has one thing bigger than cricket, it’s festivals. From Navratri to Diwali, Eid to Christmas, the last quarter…

2 months ago

From Meme Pages to Media Empires: How Relatable Humour Became Big Business

Remember when meme pages were just badly cropped screenshots and inside jokes only your 3 a.m. group chat understood? Fast…

2 months ago

The Evolution of Creator Merch: From Hoodies to High Fashion

Merch. Once upon a time, it meant a plain black hoodie with your favorite creator’s name slapped across the chest.…

3 months ago

Ansh Dhote on Ganpati Memories & His Podcast Shut Up Beta

Ganpati season in Mumbai is a whole vibe - dhol beats in the streets, modaks at every house, and a…

3 months ago

Rise & Fall: Amazon MX Player’s High-Stakes Reality Show Promo Out Now

Forget the mundane, because your screen is set to explode with non-stop entertainment, drama, and surprises starting 6th September! Amazon…

3 months ago