Ho! Ho! Ho! It’s the most wonderful time of the year! The Holiday season is here. You will see how everything around you is drenched in beautiful Christmas vibes. From the cities to the Internet, Christmas is everywhere. Festivals have become an integral part of the content marketing calendars of every brand, especially Christmas. They aim to create heartwarming campaigns and promotions that resonate with consumers.
From iconic holiday-themed commercials to limited-edition products adorned in festive packaging, brands strive to evoke the joy and magic of Christmas. Some also embrace philanthropy, contributing to charitable causes or launching campaigns that encourage giving back during the holiday season. Through these initiatives, brands not only showcase their products but also connect with consumers on a deeper, emotional level, becoming a memorable part of the Christmas celebrations for many.
Also Read: Coca-Cola Urges You To Create Your Own Holiday Magic Through AI
Let’s take you through some of our favourite Christmas campaigns this year:
Zomato
The food delivery platform kicked off its Christmas campaign with a brilliant film called “Where Are You Santa?” It captures the spirit of the season with a heartwarming tale of late-night deliveries. Zomato‘s latest film taps into the anticipation children have taking Christmas gifts, bringing to life the emotional rollercoaster that unfolds when Santa Claus is late. “Late deliveries can be painful, so we know, we have to deliver on time” is their Christmas motto.
Netflix India
The video streaming platform chose to surprise its followers on Christmas. Netflix India posted Christmas-themed scenes from various popular shows on the platform saying that they are releasing unseen Christmas Special episodes. Their followers got excited until they realised it was just a prank.
BoAt
Boat took a dig at New Year Resolutions through their Christmas special post. Most people set resolutions for the year, only to break them in a few days or weeks. Boat picked this concept and visually created a Christmas tree out of 2023’s incomplete resolutions. Quite genius!
Swiggy
One of the most creative brands, Swiggy dropped a film where we can see that an expert Santa has been called to train their delivery executives. This humourous video has everything needed to give you a good laugh – a lazy Santa, Gen-Z slang, popular memes, disgruntled senior employees, topped with a dig at Swiggy’s competitor, Zomato. Swiggy’s idea of an ‘Orange Santa’ might not have been a hit but this film definitely is!
Swiggy Instamart
Swiggy Instamart‘s Christmas campaign is the “quirky” campaign every marketeer wishes for. Starting from a Secret Santa theme, they showed that a hard pill to swallow is the fact that the gift you give will always be better than the one you receive. Next, came this Notice Period letter to Santa where the company listed reasons to let him go (#6 is a dig at Zomato, haha).
Swiggy Instamart also collaborated with Navneet Khhuraana and The Scribbled Stories. Christmas came early for the kids at the Smile Foundation India with a surprise from Swiggy’s Orange Santa. The brand partnered with the organisation, aiding their ‘Shiksha Na Ruke’ initiative.
Mumbai Police
In a season where we secretly gift each other, Mumbai Police creatively urged people to be alert and keep their passwords just as much of a secret. “This Christmas keep your gifts and passwords a secret” said their post. They further warned everyone saying, “Don’t let your bank account enter the wish-list of scammers!”
Through another take on Christmas, Mumbai Police wished to create awareness about road safety with the help of Santa. The post depicts how wearing a helmet is part of Santa’s daily essentials. Added to that was the ‘quirky’ caption, “Safety first is the only claus(e) to truly enjoy the holiday spirit“
It is awe-inspiring to see how brands come up with such innovative ideas and campaigns every year, where each new one is a step up from the previous one. With festivals being celebrated on such a grand scale in recent years, it becomes a perfect moment-marketing opportunity for brands.
